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dinsdag 12 juni 2007 |
Search Engine Watch
Social Content for Business Geeks.
I ran across a new social play called Daily Hub. It seems a bit like a digg with tagging and voting but with a more narrow focus - stuff small business folks might want to read.
The site looks promising and I'm going to keep watching, reading and posting to it.
A quick read of their manifesto and social software comparison chart is worth the visit.
10:59:17 PM 
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Duct Tape Marketing
Five Critical Keys to Reaching the Boomer Consumer. As more businesses become aware of the unprecedented number of people around the world who are approaching age 60, more of them are getting serious about reaching Boomers. Call it the new Silver and Gold Rush.
Smart businesses understand that the old media—print, radio, and television—won't be enough to reach this market. To communicate with Boomers, your business will need to evaluate and choose among a wide variety of online and offline marketing methods.
6:00:10 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
The Four Principles of 'Career Distinction'. Professional success today requires that you change the way you think about your career—by treating career management as an ongoing activity. Creating your personal brand helps you do so—with the ultimate goal of distinguishing yourself. But before you start working on building your brand, you need to adopt a new mindset—the "Career Distinction" mindset. Want a little professional help managing your own career? Get started with this template now.
6:00:10 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
10 Big Mistakes Marketers Make in Case Studies. Customer case stories are a powerful way to communicate the value of a company, product, or service. Nobody speaks more loudly for you than your customers. But if that's the case, why do so many customer success stories and case studies fall short?
Here are 10 things that blunt case study effectiveness... and what you can do to avoid each.
6:00:09 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
Four Opportunities to Harvest Informal Customer Success Stories. We often complain that we have too few success stories or lack examples in specific verticals, or in specific geographies, or find that the customers' quotes are bland and lack specific metrics of success. Even worse, all success stories age. Those that are a few years old may cease to be relevant—they were based on old releases of the software or situations that no longer match current customer needs.
How can we accelerate the collection and use of relevant and useful success stories? Here are four ways.
6:00:08 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
How to Turn Your Customer Reference Program Into a Strategic Asset, Part 1. As today's markets consolidate and become increasingly competitive, and as buyers become more sophisticated and demanding, customer references gain even greater importance. But many customer reference programs are stuck in outmoded thinking, and that could be significantly holding your company back.
So how can your reference program evolve to meet today's challenges?
6:00:07 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
How Companies Can Rise Above the 'Competitive Bakeoff'. Do your marketing and sales communications perpetuate the head-to-head competitive bakeoff? Or does it equip and enable your sales people to participate earlier and more effectively in the customer buying cycle?
There is an easy way to tell.
6:00:06 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
The New Postal Rate Hike: Anything but Simple. New postal rates were implemented last month. But the rate hike is not just a normal increase across the board. Instead, there is a tangle of new regulations that will affect how mail is classified and how rates are applied.
Direct marketers: take note.
6:00:06 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
Duct Tape Marketing Coach Overview Session.
I am conducting an informational overview of the Duct Tape Marketing Coaching program. If you have any interest in becoming a marketing coach or aligning your practice with the Duct Tape Marketing brand then phone in and hear about it this Thursday, June 14th at 2pm Central.
Enroll for the call here - Find out more about the program here - Marketing Coach
5:00:05 PM
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Duct Tape Marketing
© Copyright
2007
Carl Manz
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