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dinsdag 26 juni 2007 |
Don't Miss the Hollywood Opening Tonight. I am moderating a panel of film industry icons next week during the LA Film Festival. You can join in during a live online session - I want lots of Duct Tape readers asking questions! The event signals the kick-off of an aggressive effort by OPEN to build an online small business community that features a collection of ideas, expertise, and resources you need to grow your business.
Event Date: Tuesday, June 26, 2007 - Time: 7:30 pm PST
Panelists: Sydney Pollack, Lawrence Bender, and Nancy Meyers
Get your questions ready ? you?ll have the rare opportunity to submit questions for the panelists and simultaneously connect with other small business owners through a live chat.
This event can only be viewed online ? sign up for free today.
10:57:42 PM 
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Duct Tape Marketing
Eight Steps to Creating Brand Evangelists. Just as sports teams have fans, brands have evangelists. And just as each fan feels a sense of ownership in the team, a brand evangelist has that same sense of ownership in the brand. That sense of ownership gives brand evangelists a powerful incentive to see the brand succeed.
But how can companies encourage their customers to become brand evangelists? These eight steps can help your company create an environment that makes it easier for customers to become empowered brand "owners."
6:00:07 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
How Online Thought Leadership Can Transform You (and Your Company) Into a Trusted Resource. An effective online content strategy, artfully executed, drives action. Organizations that use online content well have a clearly defined goal—to sell products, generate leads, or get people to join a community, vote, or donate money—and they deploy a content strategy that directly contributes to reaching that goal.
While the technologies for each form of online content are a little different, the common aspect is that through all of these media your organization can exercise thought leadership rather than simple advertising and product promotion: A well-crafted blog, podcast, e-book, or webinar contributes to an organization's positive reputation by setting it apart in the marketplace of ideas.
6:00:06 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
The Top 5 Best (and Top 5 Worst) Things About Landing Pages. Landing pages have become the Omega-3s of Web marketing: if you're not using them and optimizing them ad infinitum, you're squandering your online ad dollars. Or so the landing page optimization crowd would have you believe.
In the spirit of probing the pros and cons of this popular post-click marketing format—and, okay, doing a little tongue-in-cheek myth busting—we offer our take of the top 5 best and worst things about landing pages, in contrast to multi-page landing paths.
6:00:06 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
Never Look for a Job Again. What if you never had to look for a job again? Try a job search role reversal: Instead of seeking out jobs, have them come to you. That's the future of career management—and for savvy careerists, the future is now. Want a comprehensive primer on planning and executing your successful marketing career? Get this guide now.
6:00:05 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
Transforming a 'Use Case' Into a Sales Tool. A use case, often created for product development, is commonly used to capture functional requirements. A use case provides one or more scenarios for how a solution/system/product/service achieves a specific business goal. From this perspective, then, another way to think about a use case is as a usage scenario.
With a little modification, a use case can be transformed into an extraordinary sales-enablement tool.
6:00:05 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
BearingPoint's Paul Dunay: Marketer on a Mission to Demonstrate Differentiation, Positioning and Branding. How rare is it to see a senior marketer from any professional service firm—even one as prominent as BearingPoint—leading a series of cutting-edge conversations that do not appear to be directed at just his internal colleagues? We checked in with Paul Dunay and learned the extent to which he has intentionally begun to "do things differently" and how positively it has benefited BearingPoint. Here is his story. Learn branding from the beginning. Get this guide now.
6:00:04 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
The True Value of a Resource Library for Your Web Site. Many Web sites offer a resource library for visitors—an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something, or they may define an aspect of the industry, but they do not usually directly sell the company's products or services.
While it's true that a resource library, on the surface, exists to benefit site visitors, it doesn't end there; it also provides benefits that can have a direct impact on any business.
6:00:04 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
© Copyright
2007
Carl Manz
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