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dinsdag 10 juli 2007 |
Main Street Make Over Starts Here.
I reported on this blog a few weeks ago that the department store chain Ikea was holding a Main Street Make Over contest for small businesses. To enter, a small business must send in a video nominating their business for a make over. The nice twist in this case is that the entries are to include reasons why your business AND your community deserve to win - if you win, a team of designers will descend upon your town with great ideas and furnishings for up to 10 businesses in your community.
I asked Duct Tape Marketing readers to submit photos showing the nifty use of Duct Tape in a business setting. The winning photo entrant gets a flip video camera and the runner-up a copy of Duct Tape Marketing.
And the winner is!
Mike Leahy the Mad Marketeer working for small local businesses in Wales UK.
Entitled: I always carry my duct tape when carrying out my first marketing consultation meeting as it helps me get learn the most about my client! Motto: Shut up, listen up, speak up - in that order.
And the runner-up!
Brad Potter of Print Source Port Orchard Washington.
The town that we will be doing the video on is Port Orchard, Washington.
And we most certainly appreciate Ikea for their contribution to the town.
It is the town that time forgot, the downtown is on a lovely inlet on
beautiful Puget Sound in the glorious state of Washington. 
10:55:06 PM 
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Duct Tape Marketing Blog
What Song Is Blasting on Your Company iPod?. Suppose you survey a company's employees and ask them to select just one tune that expressed their true feelings about their company's culture, their work experience, and their satisfaction as employees. What song would each of them choose? And what employee behaviors would likely parallel such a song choice?
Frivolous questions? Hardly. Some theme, in song form or not, already plays in each employee's head right now, directly affecting job performance and the ultimate experience delivered to customers. Here are three song possibilities, and some lessons they can teach us.
7:00:11 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
Why 'Best Buddy' Emails Work So Well. Sometimes.. Recently, we have been seeing more and more emails that take the "instant best buddy" approach: You sign up for some information on a site, and 10 minutes later you receive a breathless email and hear how the author has just taken his kids to the beach, but simply had to rush home and share some terribly important news about an upcoming product launch.
It's tempting to dismiss these emails. But here's the thing: They work.
7:00:11 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
Eight Easy Ways to Grow Your Blog. The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea of how to grow their blog into an integral part of their marketing efforts.
Here are eight easy steps that you can take to grow your blog's readership.
7:00:10 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
Stop Digital Dirt From Undermining Your Employment. Over one-third of employers have eliminated a candidate because of "digital dirt"—information about you online that is either unflattering or inconsistent with the image you would like to portray.
Digital dirt could be preventing you from getting interviews and ultimately landing your ideal job. So if you have digital dirt, it's time to clean up your act. Here's the three-step process.
7:00:10 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
Customer Reference Programs, Part 2: Changing the Corporate Culture Through Customer Focus. Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. Here, part 2 discusses the next steps of customer program evolution... and how to change corporate culture by focusing on customers. Find out how other marketers use the voice of the customer? Get access to the aggregate data of this survey now.
7:00:09 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
How Agencies Reach Potential Clients. Each year, we ask decision-makers at a group of 100 leading brands: "At pitch, what are the specific reasons for choosing one agency over another?"
In the latest results, "good chemistry" ranked as the leading factor. Here's a full list of the top 20 factors.
7:00:09 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
The Law of Dissatisfaction: How to Motivate Prospects (or the 7%-38%-55% Rule). UCLA Professor Albert Mehrabian is best known for his 7%-38%-55% Rule. It states that 55% of communication is attributable to non-verbal behaviors like body language and facial expressions; 38% of communication is attributable to voice, including volume, tone, pitch, cadence, and quality; and only 7% of communication is attributable to the words used.
Yet companies continue to pile on the Web text in the hope that search engines will index it and someone might actually read it... even though many Web site visitors merely scan for headlines, bulleted points, and captions.
7:00:08 PM
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Marketing Profs - Concepts, Strategies, Articles and Commentaries
Keyword Research for Targeted Web Site Traffic.
I love the keyword research tools that are out there for you to use. Keyword research is probably one of the most underutilized tools of the small business web site owner. If you want to draw targeted traffic to your site you need to know what terms and phrases your target market is using to find businesses, products and services like yours when they surf and search.
The following online tools are very useful to help you create and refine your keywords for your website
TopRank Blog by Lee Odden has a nice list of keyword research tools here.
WordTracker Academy is a great place to learn about keyword research.
7:00:03 PM
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Duct Tape Marketing Blog
Search Engine Watch
© Copyright
2007
Carl Manz
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