|
|
 |
dinsdag 17 juli 2007 |
Three Things to Prepare Before Your Business Launches an Ad Campaign. Advertising is a funny thing. When it works, it can attract a multitude of solid sales leads. And therein lies a problem—especially if a small or midsize business isn't prepared for the ensuing results.
Here are three common sense things to prepare before your businesses launches an advertising campaign.
6:00:08 PM 
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Seven Steps for Creating a Powerful Jump Page That Sells. If you practice Internet marketing, you know the importance of a high-converting "landing page"—also called a promotional page, jump page, or squeeze page. Effective development of these pages is essential for online marketing success. Regardless of the specific purpose, one fact remains the same—you want the user to take some type of action.
Here are seven landing-page best practices for increasing conversion rates and getting users to take the action you're hoping for.
6:00:08 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Green Bubbles Pop, Too. Housing booms, dot-coms, high-tech, bio-med, religious fervor, Republican or Democrat regimes, peace-war—all of it... all the best (and worst) bubbles have, or will, pop on their way back to the center.
In terms of the "Greening of America," we are currently on the thesis end of the pendulum, with a fair amount more left to go to reach the apex. And then the backward slope begins. The bubble pops at the top.
6:00:07 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
How to Write a Playbook that Enables Sales Effectiveness. The sales playbook captures your company's knowledge about its markets, value propositions, offers, competitors, and best practices.
These are the very elements that fall within the marketing organization's domain, which is why marketing plays a strategic role in developing the playbook.
6:00:06 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Integrated? Strategic? Why Marketing Needs a New MO. Let's face it: If we want to realize the vision of integrated marketing and strategic marketing, of a more collaborative and enjoyable work environment, of more stature and influence in our organizations, we need to let go of the old. Marketing needs a new MO.
6:00:06 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Successful Networking Through Personal Branding. Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. The most important component of a successful job search is your network, consisting of friends, family, neighbors, acquaintances, teachers, and coworkers. Need more in depth instructions on conducting a stellar job search? Check out this template now.
6:00:05 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Duct Tape Marketing Blog
Microsoft Small Business Initiatives.
I had the pleasure of sitting down with Cynthia Bates, General Manager of U.S. Small Business for Microsoft at the recently completed World Partner Conference in Denver.
When you meet face to face with the real folks trapped inside a mega brand like Microsoft, you come to appreciate how hard these companies really are working to provide success tools for small businesses. I don’t know that they always get it right, but when I meet people,. like Cindy Bates, who genuinely seem to care about small business I take note.
Here are a couple pretty useful things Microsoft is doing for small business
- Microsoft Small Business Center - growing collection of resources including over 50 webinars from folks like Rieva Lesonsky, editor of Entrepreneur and Guy Kawasaki, author of Art of the Start. These are archived from the Small Business Summit program initiated last March. I’m told plans are under way for a repeat performance. You can also find small business IT specialists and technology events by zip code.
- Microsoft Start-up Center - Great interactive content for start-ups. Features my buddies the Sloan Brothers of StartUpNation.
Much of the product coming under the heading of Office Live is focused on small business. In fact, they tell me the real focus is businesses with less than 50 employees. Smart move. I also met with some of the Office Live team and will have some coverage around that and AdCenter in future posts.
1:00:04 AM
|
|
Duct Tape Marketing Blog
© Copyright
2007
Carl Manz
.
|
|
