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maandag 23 juli 2007 |
Search Engine Watch
Three Things to Prepare Before Your Business Launches an Ad Campaign. Advertising is a funny thing. When it works, it can attract a multitude of solid sales leads. And therein lies a problem—especially if a small or midsize business isn't prepared for the ensuing results.
Here are three common sense things to prepare before your businesses launches an advertising campaign.
6:00:52 PM 
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Seven Steps for Creating a Powerful Jump Page That Sells. If you practice Internet marketing, you know the importance of a high-converting "landing page"—also called a promotional page, jump page, or squeeze page. Effective development of these pages is essential for online marketing success. Regardless of the specific purpose, one fact remains the same—you want the user to take some type of action.
Here are seven landing-page best practices for increasing conversion rates and getting users to take the action you're hoping for.
6:00:52 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Green Bubbles Pop, Too. Housing booms, dot-coms, high-tech, bio-med, religious fervor, Republican or Democrat regimes, peace-war—all of it... all the best (and worst) bubbles have, or will, pop on their way back to the center.
In terms of the "Greening of America," we are currently on the thesis end of the pendulum, with a fair amount more left to go to reach the apex. And then the backward slope begins. The bubble pops at the top.
6:00:51 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
How to Write a Playbook that Enables Sales Effectiveness. The sales playbook captures your company's knowledge about its markets, value propositions, offers, competitors, and best practices.
These are the very elements that fall within the marketing organization's domain, which is why marketing plays a strategic role in developing the playbook.
6:00:51 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Integrated? Strategic? Why Marketing Needs a New MO. Let's face it: If we want to realize the vision of integrated marketing and strategic marketing, of a more collaborative and enjoyable work environment, of more stature and influence in our organizations, we need to let go of the old. Marketing needs a new MO.
6:00:50 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Successful Networking Through Personal Branding. Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. The most important component of a successful job search is your network, consisting of friends, family, neighbors, acquaintances, teachers, and coworkers. Need more in depth instructions on conducting a stellar job search?
6:00:50 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Search Engine Forums Spotlight. Found in the search marketing forums: Lifetime Value of PPC; CTR or Conversion Rate; Is Usability Part of the New SEO; and more.
6:00:11 PM
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Search Engine Watch
SEMPO Institute Sees Early Success. The online training arm of the Search Engine Marketing Professional Organization has seen enrollment ahead of its expectations in the first months of existence.
1:00:35 PM
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Search Engine Watch
© Copyright
2007
Carl Manz
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