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dinsdag 31 juli 2007 |
Six Keys to Lead-Generation Success. Lead generation is an important function, yet one of the least understood and most mismanaged in many organizations. Why is that so, and what can you do to put in place a best-in-class lead generation program?
Here are six keys to getting lead generation right.
6:00:09 PM 
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Search Engine Optimization for Google's Universal Search: Back to Square One?. Organic search engine optimization, until recently, had been a fairly straightforward endeavor. That changed in the middle of May 2007, when Google began rolling out its "Universal Search."
This new search option may have long-term repercussions for every search engine optimization company if it becomes the standard.
6:00:08 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
How to Write a Strong Sales Message and Still Achieve 'Risk Reversal'. There are two of the things you need to do with an effective sales page: You need to write a strong sales message, and you need to minimize the perception of risk.
In other words, you need to write compelling sales copy, at the same time keeping anxiety levels at a minimum. Here's how.
6:00:07 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
ROI Marketing: Are You Prepared?. No matter how savvy the marketer, the impact that ROI marketing will have on the corporate culture can be an eye-opening experience. ROI isn't just a nifty tool to keep vendors in line. The infrastructure frameworks that serve the ROI model will lay bare the decisions of everyone who touches the marketing program, and that includes you. So what must you be prepared to do if and when your company embarks on the lofty quest of ROI marketing? Find out how other marketers are using ROI. Check out this benchmark report now.
6:00:07 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Dynamite Branding. As YouTube, Google and MySpace announce that video advertising will become a key driver in their future revenue strategies, the glitzy, anonymous ads we have been used to for years will have to change course.
Ads need to be intriguing in some way; they need to urge us to watch them.
6:00:06 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Search Wikia Asks Users to Share the Load. Wikia, the commercial site led by Wikipedia founder Jimmy Wales, is taking the next step toward launching its open source, human-assisted Web search tool, Search Wikia, by buying distributed search crawler Grub from LookSmart.
7:00:02 AM
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Search Engine Watch
Take the Small Business Marketing Round-up Survey.
I need your help!
Lots of big research companies put out survey results that claim to tell the small business story.
For some reason, I never feel like these firms end up understanding a darn thing from their research because they don’t understand small business in the first place. I’m pretty close to my readers and I think you reflect the small business world in every way. Help me tell the real story about small business marketing.
Please join me in creating the Ultimate Small Business Marketing Round-up by completing a very short, multiple choice survey focused on finding out what it’s really like to be a small business marketer. (Wouldn’t you like to know how your marketing stacks up?)
Thanks in advance - I’m looking forward to digging in and sharing these results with you.
12:00:10 AM
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Duct Tape Marketing Blog
© Copyright
2007
Carl Manz
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