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dinsdag 7 augustus 2007 |
Entrepreneur Magazine Editor talks with Duct Tape Marketing.
I turned the tables and interviewed journalist Rieva Lesonsky for this episode of the Duct Tape Marketing podcast. Lesonsky is senior vice president and editorial director of Entrepreneur Media Inc., which includes Entrepreneur magazine and numerous media brand extensions such as Entrepeneur.com.
She is one of the most gracious, funny and approachable editors you will meet.
We talked about the success of Entrepreneur, future of the print publishing business and how to get your business noticed by major publications.
Entrepreneur magazine is thriving when some other print publications are barely hanging on (one of my favorites Business 2.0 just announced it’s closing shop.) Rieva suggests that the publication has always been more, well, entrepreneurial, and that’s the secret to its success.
From my own take, Entrepreneur Media certainly embraced the power of the web well before other major publications. Do a search of Google for small business and small business marketing and you will find entrepreneur.com near the top of the search results.
11:01:38 PM 
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Duct Tape Marketing Blog
Search Leads to Offline Conversions Too. While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account when building online search and advertising campaigns.
11:01:29 PM
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Search Engine Watch
Eight Steps to Creating a Successful Online Community. Online social communities are all the rage. Sites such as MySpace, YouTube, and Facebook have grabbed headlines over the past year or so as examples of how to create successful communities. As a result, many businesses have tried to emulate these sites and create vibrant online networks... with mixed results.
If you aim to create a successful online community, follow these key steps to ensure your success.
7:00:10 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
'Bounce Rate' as the Sexiest Web Metric Ever. It might seem farfetched to characterize a metric as sexy. But by the time you are done reading this article you'll be more than attracted to the metric. Are you are spending tons of time, energy, and budget on Web marketing efforts -- but your conversion rates (or ROI) are stuck in the 2-4% range? You may be trying really hard to figure out how to improve the performance, but you might be stymied by the fact that there is ton of data and you have no idea where to start. Looking at the bounce rate is a good place to begin. Want to get started - or recharge - your marketing metrics arsenal? Download Marketing Metrics How To-Guide now.
7:00:09 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Search Engine Marketing: Outsource or In-House?. The Search Engine Optimization market is over $10 billion in North America alone. The biggest question isn't whether you should utilize Search, but rather who will manage your campaigns. What should your organization do? It depends. When you review your options for in-house or outsourced Search or pay-per-click bid management, consider the following. Get a thorough and thoughtful analysis of the build or buy decision for SEO in the Shopper's Handbook on Search Marketing Firms.
7:00:09 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Wanted: Catalysts for Co-Creation. In today's ever-changing, increasingly interactive media world, marketers are captivated by a new business buzzword: "consumer-generated content."
While word-of-mouth has always been powerful, consumer-accessible technology (the Internet, podcasting, video production, social networks, etc.) puts it on steroids. Success in this new world order requires marketers to develop a new perspective, a new skill set, and a new role in consumers' lives.
7:00:08 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
How (and Why) to Get the Word Out about Your Brand and the Environment. Consumers are beginning to take environmental impact into consideration in purchase decisions. Businesses that demonstrate environmental responsibility have the opportunity to contribute favorably to their images while aligning themselves with the preferences of their customers.
To get the full value out of green practices over time, companies need to let the public know what they are doing and why it matters.
7:00:08 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
The New Market Power: A Democratic Exchange. Market power used to be much like a big castle surrounded by high walls and a moat to control access.
If the old-school world was the castle and the moat, the new model is more like an aerial view of San Francisco—lots of paths in and out.
7:00:07 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Navigating the Emerging 'VirtuReality' Market. Last week a Kwik-E-Mart opened around the corner. You know, the one from the imaginary world of The Simpsons? And now, the Geico Cavemen have their own sitcom, and fictitious TV-character blogs like Monk's are things that real viewers can comment on.
You don't have to be a Twitter-head or a Second-Lifer to see the melding of your real and virtual experiences into one. What's this mean for marketers?
7:00:07 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
© Copyright
2007
Carl Manz
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