Nomanzland Weblog

Updated: 10-9-2007; 9:50:30.

Nomanzland Weblog
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dinsdag 21 augustus 2007

We Know Our Net Promoter Score: Now What?. There is a frenzied optimism on the simplicity and potency of the new NetPromoter concept. But beware, if your end game is simply pushing for the greatest NetPromoter score—know that at the end of the day this may just be the latest of your corporations' customer scoreboards.

As with any customer feedback system, it's what you do with the information that's key.
6:00:11 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

Five Keys to Engaging the Customer to Produce Real Innovation (Part 1 of 3). How can marketing professionals engage the customer to produce ideas for radical innovation?

Marketing's leadership should materialize in five ways.
6:00:10 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either). If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked.

Here are 100 more you should avoid using as well.
6:00:10 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

What the Web Marketer Should Know About Facebook. If you're responsible for the direction of your online strategies for your company or organization, you've probably been asked by your colleagues to take a look at a social network.

If you're new to the Facebook phenomenon, this will serve as a guide for you to get started, link to resources to help, and provide an overview as a web decision maker. But first, what is Facebook?
6:00:09 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

How to Brand Yourself in a Competitive Job Market: Q&A with William Arruda. An increasingly competitive job market in recent years has led to the birth of the idea of "personal branding," as jobseekers look for ways to stand out to potential employers. One of the leaders of this burgeoning space is William Arruda, coauthor of the bestseller Career Distinction.

Arruda's philosophy centers on identifying and communicating the unique value you can bring to an employer. If done correctly, your reputation and credibility will help you stand out from the crowd, and create an environment in which job opportunities come to you.
6:00:09 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

13 Winning Ways to Make Enemies in the Press. Without working too hard, company management can cultivate a cadre of enemies within the press.

To do the task well, however, you should follow a set of 13 simple guidelines that will ensure that you alienate many, or most, of the Fourth Estate.
6:00:08 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

Seven Ways Your Company Can Harness the Power of Blogs. Blogging is a phenomenon that can no longer be ignored by today's competitive companies.

So how does your company best harness the power of blogs? Here are common-use cases for any organization.
6:00:08 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

© Copyright 2007 Carl Manz .