Big companies thrive on big ideas - or at least they should.

Small businesses, the ones that thrive, tap something else all together. I’ve hung out a bunch over the last few weeks with some really smart, passionate, vibrant and nutty small business owners and they are a different breed.

Sometimes I don’t know how to describe it, I especially struggle describing it to the corner office, large cubicle types, but I think it has something to do with hatching very personal ideals. Small business owners run on ideas fused with constant innovation and caring - ideals.

It’s simply enough to have a vision, a picture, sort of faint and opaque, and then just run like hell. That’s the big eyed eel. And man, that has a special energy that’s just hard to put into words, but you know it when you see it. It’s really scary too, but I find that successful entrepreneurs aren’t fearless, far from it, they simply choose to use fear for what it is - motivation.

So, here’s some sharing - I don’t have the answer, but I’ve witnessed the question and that’s my big eyed eel - increasing numbers of small business owners are desperate for practical solutions to marketing their businesses and I think DTM gives that to them in various ways. I believe that’s a worthy mark and filter for my doing good business in this world. That’s the ideal behind it all.

1:16:17 AM