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dinsdag 18 september 2007 |
Ten Lessons From SES San Jose. Attending a Search Engine Strategies conference can be a great way to get your questions answered, if you have a go in with a plan.
11:11:30 PM 
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Search Engine Watch
Three Simple Ways to Add 'Personal Power' to Your Emails. Almost without exception, the automated emails sent to confirm an action a customer has just taken are uniformly drab and impersonal. Which is a crying shame -- because when a customer first gives you his or her email address, you have a small window of opportunity: Customers are expecting a confirmation email from you. They are waiting for it. And when it arrives, almost 100% of people will open it.
In other words, this is your first and best chance to make a great impression.
Here are three things you can do to give some "personal power" to any email communication.
6:00:09 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Make Every Word Count: Q&A With Jonathan Kranz. What's the most common mistake companies make in crafting collateral? What are the keys to creating content that reflects a company's credibility? And how does a company stop talking about itself... and focus on its customers?
Here, the author of "Writing Copy for Dummies" shares his insider secrets and expertise.
Meet Jonathan Kranz in person at What's New, What Works and What Sticks, MarketingProfs' upcoming conference in Chicago October 1-2.
6:00:08 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
MP Classic: Four Ways to Get More out of Your Annual Planning and Budgeting. In this MarketingProfs Classic, Jim Lenskold reminds us that, since the dreaded annual planning and budgeting process isn't going away, it's time to make the effort to get more value out of the process. Jim writes, "Here are four ways to use financial insight to create more profitable strategies and tactical plans while building greater credibility with your executive team."
6:00:07 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Which Metrics Measure Marketing's Impact on Business and Influence Strategic Direction?. Results from a recent survey found that only 17% of us indicated that our CEOs would give marketing an A. What's more, this study and others continue to suggest that a gap remains between a company's business goals and the metrics marketing uses to measure their impact on these goals.
The need and opportunity remains for marketing to improve the linkage between marketing expenditures and delivered results. But what should we measure? And which metrics are best?
6:00:07 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Repackage, Rebrand & Relaunch? Or Do We Need to Dig Deeper?. Leading consumer-products companies are looking to rebrand, repackage and relaunch... often too frequently. Sometimes, the effort is merely putting a bandage on a deeper sore.
It's far less painful to assess lagging sales in a superficial manner than it is to dig deeper into company practices, customer-service issues, and the actual product mix being offered—not to mention how customers are experiencing the brand and whether that brand is delivering on its promises. In fact, companies that really want to dig for the truth ought to seek answers to these questions... .
6:00:06 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Outsourcing and Delegating: Two Keys to Excelling in Your Career. Marketers often lament, "If only I had more time...." Improving your productivity by using something like GTD (Getting Things Done) will take you part of the way there. But you also need to become "ruthless" at delegating.
The more effectively you delegate, the faster you will excel in your career.
6:00:06 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
The Death of the PR Handler in a Viral Environment. At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler -- the publicist -- are numbered.
6:00:06 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
© Copyright
2007
Carl Manz
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