|
|
 |
dinsdag 2 oktober 2007 |
Search Engine Watch
Eight Things to Do Right Now to Get More out of LinkedIn. You've heard of it, you've read about it, you've even signed up for it—and you still wonder how to get the most out of it.
LinkedIn is the most popular business networking environment around. Its jump from 13 million signups to 14 million happened in about a month.
Here are eight things you should do today to start getting more out of the dynamic platform of LinkedIn.
6:00:15 PM 
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Web Site Creation and the Eye of the Spider. There is quite a difference in what is seen by humans on a Web site and what is seen by a search engine "spider" -- a program that routinely combs the Internet indexing Web sites. An untold numbers of expensive Web sites out there are beautiful to behold from a human perspective, yet all but invisible to search engine spiders (and thus searchers).
Here is a small list of common Web site elements, in two categories: what search engines cannot see, and what they can see.
6:00:14 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
MP Classic: Three Steps to Great Copy.
In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that if I had access to the *exact* set of brushes and paints used by Picasso, I could become a great painter," Nick writes. However, there are some simple steps you can take that, when taken in the right sequence, really can improve your copy. Is your email marketing stuck on hold? Give it a boost with this brand new template, just released today.
6:00:14 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Selling Professional Services? It's All About Leverage. Attracting—and ultimately closing—deals with new clients can take professional service providers anywhere between several months and several years. Since most firms rely on their partners and principals to bring in new work, client acquisition ends up consuming a lot of the organization's most valuable resources.
One sure way to increase profitability, then, is to find ways to reduce the time that these highly paid professionals spend developing new business—so that they can devote more time to generating revenue.
6:00:12 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Business Aikido: Gaining Strategic Advantage Through Leverage. In Aikido, martial arts students study and practice katas—pre-arranged movements that enable them to deal with an opponent successfully. The centuries-old art teaches practitioners to use the force of an opponent against the opponent. This strategy gives the student a definite advantage if attacked.
In a similar way, what were strengths in Web 1.0 have become weaknesses in Web 2.0. Now, agility and intellect are critical. There are several things businesses need to pay attention to if they're going to thrive in this environment.
6:00:11 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
A Web Site Without Video Is Like.... ...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line.
If your Web site disappointments, you need something that provides the eureka factor.
6:00:11 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
A Glimpse Into the Future of Advertising: Japan's Dentsu. The fifth-largest advertising organization in the world is Tokyo's Dentsu. Its gross profit of more than $2 billion is largely generated in Japan. Although Dentsu politely declines to name its clients, a little research reveals that its biggest accounts include Shiseido cosmetics and Toyota.
Here's a look inside the organization.
6:00:09 PM
|
|
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Coaching Excellence Series with Guy Kawasaki, John Battelle and Michael Gerber.
I love live interviews, don’t you? That’s why I’ve decided to launch the Coaching Excellence Series with Guy Kawasaki, John Battelle, and Michael Gerber.
Each of these experts will join me for a live telesession to address lessons on growing a business, discovering dreams, creating rich customer experiences, Web 2.0 and whatever else I can drag out of them that you might find helpful. The events will be live, with some controlled Q and A and the archives will be available through the Duct Tape Marketing podcast.
Enroll here for log-in, updates and further announcements.
Future events include David Allen, Dr Ivan Misner, Tim Ferris and Seth Godin. This series is presented in part by the Duct Tape Marketing Authorized Coach Network.
Don’t forget to hit that little “Share This” button below the post and you can send this post via email to other who might want to join conversation.
5:12:46 PM
|
|
Duct Tape Marketing Blog
Search Engine Watch
© Copyright
2007
Carl Manz
.
|
|
