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dinsdag 9 oktober 2007 |
Search and the Law: Professor Eric Goldman. As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law.
7:00:05 PM 
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Search Engine Watch
How to Size and Build a Sales Territory. Companies should (and can!) implement a sustainable, consistent telephone-prospecting program to develop a "sales territory" using an approach that sales reps will actually adopt.
If telephone prospecting controls the destiny of your business, you should investigate a better way to control your telephone prospecting. Start here with a strategy for territory development.
6:00:14 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Round Four of the MarketingProfs Book Club: Q&A With 'Robin Hood Marketing' Author. The MarketingProfs Book Club is back with a book that does a lot of good for just causes… by outright stealing know-how from big brands (Robin Hood, anyone?).
In "Robin Hood Marketing," Katya Andresen shows you how to sell your cause or mission as successfully as the great marketing minds of corporate America sell their products. The Robin Hood Rules "steal" from the winning formulas that sell everything from socks, cigarettes and mattresses to help show nonprofit marketers how to appeal to their audiences' values and get people to take notice.
6:00:14 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Which Comes First: The Policy or the Blog?. Should a marketer simply start blogging or wait instead until all of the blogging policies and procedures are established before beginning?
In other words: Which comes first -- the policy or the blog?
6:00:13 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Fueling the Engine of Sales Success: Five Keys to Sustainable Self-Motivation. Beaten down by a constant stream of customer "No's," some salespeople find it difficult to pick themselves up and jump back in the game. But there are other salespeople whose motivation and resilience enable them to make every customer call as enthusiastically as if it were the first.
For the majority of us who, perhaps, fall somewhere in the middle, there is an opportunity to increase "motivational intelligence" by keeping in mind five simple principles.
6:00:13 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Partnership Brand Marketing—It's About Distribution Channels. Today many companies and brands are engaging in "Partnership Marketing," "Marketing Alliances," "Strategic Partnerships," and even "Partnership Brand Marketing" programs. But often they boil down to just promotions, perhaps maybe even on a larger scale.
But the true success of partnership brand marketing lies in its power to open up new and alternative channels of distribution for both the companies and the brands involved.
6:00:11 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Duct Tape Marketing Blog
Creativity is a walk in the park.
One of the required skills of business ownership is creativity. For some, that may mean creative in the artistic sense, but for all it means creative problem solving, creative financing or creative views of what is and what is not.
We all need various forms of creativity to enhance our lives, market our businesses and, in some cases, survive. But, we all get stuck in deep, non-creative ruts from time to time as well. So, how do you get yourself out of that rut and back into a creative point of view.
For me, it’s nature, or at least a walk in nearby Loose Park. Loose Park is one of Kansas City’s most beautiful parks. The park is home to a lake, picnic areas and a fabulous rose garden. The park was part of a golf course in the 1920s and the gentle rolling terrain is easily identified as such.
I can’t tell you how many times I’ve felt like I couldn’t write another word on this blog and then gone out and done a lap around the park only to find myself, once again, chomping at the bit to write.
Having a surefire way to get unstuck is a necessary small business skill.
So, how do you get unstuck?
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3:00:10 PM
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Duct Tape Marketing Blog
© Copyright
2007
Carl Manz
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