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zondag 14 oktober 2007 |
Search Engine Watch
MarketingProfs Book Club: Q&A with 'Robin Hood Marketing' Author. The MarketingProfs Book Club is back with a book that does a lot of good for just causes… by outright stealing know-how from big brands (Robin Hood, anyone?).
In "Robin Hood Marketing," Katya Andresen shows you how to sell your cause or mission as successfully as the great marketing minds of corporate America sell their products. The Robin Hood Rules "steal" from the winning formulas that sell everything from socks, cigarettes and mattresses to help show nonprofit marketers how to appeal to their audiences' values and get people to take notice.
1:11:00 AM 
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
© Copyright
2007
Carl Manz
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