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dinsdag 23 oktober 2007 |
How to Influence Marketing Decisions When Your Boss Is Dead Wrong. When your boss or client has the final say, and the decision doesn't make good marketing sense, what do you do?
This dilemma is not uncommon. Many senior managers have little marketing knowledge, yet the buck does stop with them. Here's an approach to help you "convince" your boss or client that you have a solid point.
10:16:33 PM 
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
How to Influence Marketing Decisions When Your Boss or Client Is Dead Wrong. When your boss or client has the final say, and the decision doesn't make good marketing sense, what do you do?
This dilemma is not uncommon. Many senior managers have little marketing knowledge, yet the buck does stop with them. Here's an approach to help you "convince" your boss or client that you have a solid point.
7:00:06 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
MarketingProfs Videos: What Is Digg?. What is Digg? And how does it work? This pair of videos about social-network site Digg.com is a look at the site from the inside-out... with the goal of educating marketers on this social network.
These two short videos, part of a series of videos for MarketingProfs to simplify common technobabble into a framework that marketers can understand and act on, are geared to give you a visual overview. Here, you'll learn why you should (or shouldn't) care about Digg.
7:00:05 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
How Nike Women's Marathon Wins the Gold in Marketing to Women. This past weekend, Nike hosted its 4th annual Women's Marathon in San Francisco... and, friends, this is no ordinary marathon.
Yes, it's still 26.2 miles of courage and pain, but this course is also full of female-friendly delights and surprises. Specifically designed with women in mind, the Nike Women's Marathon motivates women to bring their body, mind, spirit, and camaraderie to run their best race.
Let's take a look at the core marketing-to-women strategies that Nike is using to elevate the impact of this event.
7:00:05 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
A 10-Step Program for Search Engine Fitness. There's no silver bullet for search engine optimization. You need to do the right things over and over, over extended periods of time. Key among these are generating relevant content, gaining inbound links, and designing and coding for search friendliness. Perform these 10 exercises to start your program of search engine fitness. Maybe you're looking for some professional help on SEO? Check out this handbook.
Shopper's Handbook on Search Engine Marketing Firms
7:00:04 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
What Is Advertising's Most Important Word?. What is advertising's most important word? The simple, innocuous word "like": a nondescript word that carries with it all the conceptualization power you need to create a business identity, to form a brand personality, and to position your product or service in the mind of your audience.
7:00:03 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
MP 'Classic Truths': If You Don't Measure, You Can't Manage: The Best Metrics for Managing Marketing Performance. Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics stand out as a starting point for tracking their performance. Once companies are aware of their competitive position, their desired outcomes, and what it will take to achieve those outcomes, companies will be better able to identify the success factors, benchmarks, and appropriate metrics to meet their target. Need a primer on Marketing Metrics? Check out this template now.
Marketing Metrics How-To Guide
7:00:03 PM
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Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries
Search Engine Watch
Why would someone come to work for you?.
Most small business marketers think in terms of marketing as a way to get a keep customers. While that is indeed correct, effective marketing is also a great way to attract and keep great talent to your business. No matter how hot your products and services are your growth will be tied very directly to the your ability to get people who are passionate about your company and its story working side by side with you.
Let’s face it, the best and brightest aren’t as a attracted to companies they have never heard of, that don’t have buzz and that don’t seem to have a clear mission or passion for serving a narrowly defined target customer. If you don’t have a strong brand, clear marketing message and active voice in your market you will be left to try to convince people to come to work for you based on price - or in this case salary. Price competition is no fun for customers or employees.
Practicing effective marketing tactics is just as essential for attracting employees as it is for attracting customers.
- Consistently communicating a core message that differentiates is essential for attracting strong employees
- Publishing marketing materials that educate is essential for attracting strong employees
- Effectively creating a web presence is essential for attracting strong employees
- Generating favorable media coverage is essential for attracting strong employees
- Educating your entire staff on the elements of your marketing plan is essential for attracting strong employees
- Constantly reselling your best customers on what a good decision they’ve made to stay loyal is essential for attracting strong employees
So, does any of that sound like effective marketing tactics to you?
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12:00:06 AM
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Duct Tape Marketing Blog
© Copyright
2007
Carl Manz
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