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zondag 4 november 2007

How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies. Here are four companies putting their marketing in the hands of their customers... and ways for you to involve your customers, too.
11:00:04 AM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

How to Influence Marketing Decisions When Your Boss Is Dead Wrong. When your boss or client has the final say, and the decision doesn't make good marketing sense, what do you do?

This dilemma is not uncommon. Many senior managers have little marketing knowledge, yet the buck does stop with them. Here's an approach to help you "convince" your boss or client that you have a solid point.
11:00:03 AM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

Halloween Email Advice: How to Revive Your Dead Subscribers. Are dead email addresses haunting your open and click-through rates?
11:00:02 AM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

MarketingProfs Videos: What Is Digg?. What is Digg? And how does it work? This pair of videos about social-network site Digg.com is a look at the site from the inside-out... with the goal of educating marketers on this social network.

These two short videos, part of a series of videos for MarketingProfs to simplify common technobabble into a framework that marketers can understand and act on, are geared to give you a visual overview. Here, you'll learn why you should (or shouldn't) care about Digg.
11:00:02 AM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

MarketingProfs Podcast: Is Twitter a Valuable Tool, or Waste of Time?. Is microblogging the latest fad or the next big thing?
11:00:01 AM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

Three SEO Issues New Web Sites Face (and Five Solutions). Brand new Web sites have more difficulty achieving search engine success than their seasoned competition, particularly on Google.
11:00:01 AM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

MarketingProfs 'Classic Truths': How Do I Love Thee? Building a B2B Relationship to Last a Lifetime. Not every customer (especially, not every business customer or supplier) wants a close relationship.
11:00:00 AM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

Search Engine Forums Spotlight: November 2, 2007. Found in the search marketing forums: PPC Reports for Clients; Almost Ready to Hire an SEO/SEM; Product Pages with Manufacturer's Text; and more.
1:00:04 AM

Search Engine Watch