Nomanzland Weblog

Updated: 1-12-2007; 1:00:26.

Nomanzland Weblog
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dinsdag 6 november 2007

How Marketing Can Lead the Charge for Business Innovation. It is time for marketing executives and professionals to step into a leadership role and lead the innovation charge!
6:00:04 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

11 Lessons Learned From Podcasting. Podcasting can offers a new way to reach your customers, but only if you can produce compelling, "buzz-worthy" content.
6:00:03 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

How to Explain OpenSocial to Your Executives. If you are partially or wholly responsible for the direction of your Web site, you have to be able to explain OpenSocial in clear and concise terms.
6:00:03 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

MarketingProfs Podcast: Eduardo Conrado, Using Thought Leadership to Position Motorola. Hear Conrado's approach to thought leadership and his definition of success. Bonus: Which Web 2.0 tactics work?
6:00:02 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

MarketingProfs 'Classic Truths': Sex! Why Getting Your Attention Isn't Always Enough. Can you remember a great ad, but you have no idea who or what it was advertising? Don't less this happen to you!
6:00:02 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

If data is in two places, which one is wrong?.

Ridgley Evers was instrumental in the creation of one of the widely used small business accounting software program, QuickBooks.

After a few tours of Italy, (see Davero.com) among other stops, he is back addressing a familiar problem with a different approach. That new approach is something called NetBooks.

He was a guest on the most recent episode of the Duct Tape Marketing podcast.

NetBooks is an online (SaaS) offering that addresses data for the small business as an integrated set of power tools. Those tools start with CRM, Marketing, Sales, Inventory, Manufacturing, Production, Shipping and, yes, bookkeeping - tied to one data source.

There are others out there promoting this approach, but not for what NetBooks calls the “true small business” - 2-50 employees.

One of the problems NetBooks is attempting to address is the age old small business problem of storing data in multiple databases (scraps of paper) - If data is in two places, one of them is wrong - Ridgely Evers.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

5:00:02 AM

Duct Tape Marketing Blog

© Copyright 2007 Carl Manz .