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dinsdag 18 december 2007

Three Critical Questions to Get the Most From Marketing Mix Modeling. Marketers interested in measuring effectiveness and ROI need to understand whether (and how) marketing mix modeling can work.
6:00:09 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

Is Wireless Internet Marketing Still a Fantasy?. For the intelligent marketer the question must be, "Is mobile the right medium to reach my constituencies?"
6:00:08 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

MarketingProfs Video: What Is an API?. One of the core tenets of Web 2.0 is the idea around "open APIs." The concept behind the API is fairly simple, as this video explains.
6:00:08 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

MarketingProfs Podcast: All About Marketing Automation and Web Analytics. What is marketing automation? What are the four methods of measuring Web site traffic? Find out in the latest episode of Marketing Over Coffee.
6:00:07 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

Moving Madison Avenue: Finding Advertising Ideas Elsewhere. What will happen when ideas become commodities just like everything else?
6:00:06 PM

Marketing Profs - Marketing Concepts, Strategies, Articles, Research, Events and Commentaries

Every small business needs a little presentation zen.

Small business owners and marketers are often called on to give presentations. In fact, hosting workshops and seminars is a great way to get in front of a group of prospects in a focused setting.

I’ve been a huge fan of Garr Reynolds’ blog for a long time and I would like to suggest that his book, Presentation Zen, become required reading for anyone who creates business presentations and PowerPoint or Keynote slides to use for meetings, workshops and seminars.

“Balancing the principles of design, the tenets of Zen simplicity, multimedia and cognitive learning theory, along with practical advice from the field, the book is a visual and instructional tour d’force.”

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2:00:05 PM

Duct Tape Marketing Blog