Updated: 1-2-2008; 3:01:21.
Nomanzland Weblog
Marketingnieuws uit o.a. ClickZ MarketingVOX - The Voice of Online Marketing, DuctTape Marketing, RSS and Email Marketing, Search Engine Guide Marketing News, Marketing - The Bold Approach Method, Search Engine Watch
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donderdag 24 januari 2008

Search Marketing Predictions for 2008, Part 2. We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
10:00:05 PM    
Search Engine Watch

Creating feeds from feeds and content from air.

In this final installment of the 3-part “Fun with RSS” I want to show you how to take multiple RSS feeds, mash them together, and create one single feed to filter or display.

Now, perhaps you’re wondering, “why would I want to do that?” Here are my three favorite uses for this technology

1) Listening - let’s say you want to follow everything being said about a subject and have it delivered to you daily
2) Creating custom or iRSS feeds (individual) - let’s say you have several really hot prospects and you want to create a news feed just for them as a value added service - and to show your mad customer service skills.
3) Creating custom content - maybe you would like to create dynamic news pages related a topic or community (great local search play), or maybe you wanted a way to take the feeds from your top 5 strategic partners and have them run down the sidebar of your blog page.

All of the above can be done using a tool called mysyndicaat. Mysyndicaat allows you to take any RSS feed and put it together with up to four others to create one new feed. This trick even takes out the duplicates that might come from news service feeds like Yahoo and Google News. (Note: if you want more than 5 feeds you can create several mashups and then create one new one using the 5 feed mashups resulting 25 feeds in one.)

The video below demonstrates this technique with the addition of Buzz Boost from Feedburner to help you display the results on a web page. I’ve use my Duct Tape Marketing Coach home page to easily display the latest posts from all the coaches in the network as an example. (Always respect copyrights and content syndication licensing.)Video: Using mysyndicaat to mash together feeds

I would love to hear any ways that you have fun with RSS!


8:00:04 PM    
Duct Tape Marketing Blog

Looking for design inspiration?.

The folks at StockLayouts produce the best stock layouts on the planet.

I know that’s a pretty tall order, but one look at the designs and you can tell these are the real deal.

In addition to producing great layouts they have also added some powerful resources for designers and marketers. The latest is a set of designs for letterhead and stationary, mounted and boxed. Each card in the 50 card deck has a business card, letterhead and envelope mounted on a sturdy board. If you ever need to help people make basic design decision, this is an awesome tool.

These handy card decks of professionally-designed layouts will provide you with hundreds of ideas for designing marketing pieces for a wide variety of businesses. Beautifully presented in a superb slide-out box, these at-a-glance cards can be used to help dial in your clients’ preferences, or as a design resource in your office or studio

They also have a set for brochure design. Each box of 50 cards is $24.95 and comes with a coupon for 50% off any single template purchase.

Disclosure: StockLayouts is a strategic partner of the Duct Tape Marketing Coach Network but this is not an affiliate link.


7:00:09 PM    
Duct Tape Marketing Blog

© Copyright 2008 Carl Manz . Click here to send an email to the editor of this weblog.

 

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