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dinsdag 12 februari 2008 |
Search Engine Watch
Email Appending Is More Than a Process. Most marketers have email addresses for less than half their customers and prospects. If this is the case for your company, it might make sense to explore email appending.
Let's first look at the process, and then we'll examine how one publisher implemented its communication plan.
9:00:06 PM 
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MarketingProfs - Smart thinking ... pass it on.
In Search, Bigger Is Not Better. General search engines like Google and Yahoo aren't designed for B2B companies, which is why so many experience disappointing results. Recent developments with smaller Vertical Search Engines (or VSEs) are providing a strong alternative. But, as with any growing industry, it's important to research and understand these alternatives before making the plunge.
The advantages of vertical search will go a long way toward providing professionals with relevant business results while also helping advertisers and marketers target a very specific and relevant audience. Following these guidelines can help navigate this important industry trend.
9:00:05 PM
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MarketingProfs - Smart thinking ... pass it on.
How to Keep Up With Social Media: 'Think Liquid' Applied. Marketers are better served by liquid fluidity in their thought processes and approaches. That way they can adapt to sudden changes and new, hot technologies as social media continues its march forward. As this natural process continues to unfold over time and communities evolve, their information needs and consumption of media will evolve, too.
With increasingly diverse and changing marketing environments, successful marketers will focus on social media principles rather than tactics.
9:00:04 PM
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MarketingProfs - Smart thinking ... pass it on.
How to Sell the Experience When Features and Benefits Aren't Enough. Suppose your product features are much like your competitors', and the benefits of using your products or services are similar. Looks like you're on the commodity train.
When a typical approach fails to distinguish your business from the pack, it may be time to take your messages into the heart of the customer experience.
8:00:14 PM
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MarketingProfs - Smart thinking ... pass it on.
MarketingProfs - Smart thinking ... pass it on.
12 Global Small Business Trends to Watch in 2008. Small businesses are the heart and soul of our world entrepreneurial economy. They create, inspire, and fundamentally change people's lives. Here are 12 global small business trends to watch in 2008—trends that can be embraced by any culture and will add value to any nation.
8:00:11 PM
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MarketingProfs - Smart thinking ... pass it on.
How to Successfully Moderate a Conference Panel. Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve the needs of the audience (and the speakers) equally well. In other words: Yes, there is a right way to moderate a conference panel!
8:00:10 PM
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MarketingProfs - Smart thinking ... pass it on.
MarketingProfs - Smart thinking ... pass it on.
MarketingProfs Podcast: Blogging for SEO Juice and WordPress Plugins. How to blog for SEO juice, some killer WordPress plugins, and a Super Bowl Ad wrap-up... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.
8:00:07 PM
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MarketingProfs - Smart thinking ... pass it on.
The State of Customer Focus Around the World: 2007 in Review. The Net Promoter concept and idea has taken hold the world over. The simplicity of one "ultimate" question is compelling. And it gives CEOs something to easily grasp and point to regarding a customer target.
Those who have started to work through this concept have hit some walls, though none of them insurmountable.
8:00:06 PM
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MarketingProfs - Smart thinking ... pass it on.
Search Engine Watch
© Copyright
2008
Carl Manz
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