Nice little widget from Jim Blasingame’s Small Business Advocate radio show.

I was on Jim Blasingame’s radio show this morning and the big topic of the show was “what to do in a down economy?” First, we aren’t in a down economy unless you listen to CNN, your business isn’t dependent upon the consumer confidence index, you just need a few more ideal customers, and second, you do the same thing you do in a rockin economy - target, differentiate and raise your prices - have a listen Jim has a great following.

7:00:02 PM    

Marketers spend a lot of time dissecting the various demographics and psychographics of target markets and I’m wondering if you could do a study of what all your customers order at a Starbucks, or if they even frequent such a place, and come up with appropriate marketing messages.

For the record, I’m a grande coffee with 2 shots of espresso added - the fact that people call this drink names like a depth charge or red eye ought to tell you something. (More on this when I’m back at the office)

So, what are you?

5:00:02 PM