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dinsdag 19 februari 2008 |
Small business blog round-up. I wrote about a new blog aggregating service called AllTop last week and it seems they have added a small business category.
AllTop collects the last five posts from dozens of blogs and puts them all on one page, kind of like a feed reader all done for you. It’s a great place to start your day and find lots of new reads. Because it lists only the title of each post, until you hover over it, I find that it’s also a great study in the writing of blog post titles, which are much like headlines or ads for the post.
Studying this kind of thing is one of the ways you can get better in your own blogging and marketing efforts. Become a student of what gets popular and you can find ways to emulate and improve on it - here’s a great example from Darren Rowse from ProBlogger on analyzing the delicious popular page with an eye on what makes a post popular.
8:00:12 PM 
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Duct Tape Marketing Blog
The Six Cs of Permission Email Marketing, Part 1. With marketing channels proliferating and messaging devices diversifying, it's not hard to imagine a future where permissions are granted not only by marketing channel (email, postal mail, phone, RSS), but also by content, device, time, and place.
All the more reason to genuinely understand "permission," which in the world of email marketing seems relegated to subjective definitions.
8:00:09 PM
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MarketingProfs - Smart thinking ... pass it on.
MarketingProfs Podcast: Twitter, Google Docs and The Connectors. Marketing with Twitter, Google Docs for SEO, who the Connectors are and why you need them... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics as well as what's new on the technology front.
8:00:08 PM
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MarketingProfs - Smart thinking ... pass it on.
Four Steps to Driving Value via Customer Engagement and Advocacy (Or: Putting the Relationship Back in Relationship Marketing). Over the past 15 years, business-to-business marketers have focused on the pipeline—leads converting to opportunities converting to wins. The reason was simple: Pipelines are a measurable construct that brought discipline and financial credibility to what had been a "fuzzy" and much-maligned corporate function.
However, when one looks past the standard milieu of CRM system installations, pipeline dashboards, and lead-scoring models, the idea of marketing to enhance relationships among networks of decision makers, influencers, and users has remained alive and well, particularly at companies pitching complex products or solutions to large enterprises.
"Relationship marketing" emphasizes
8:00:06 PM
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MarketingProfs - Smart thinking ... pass it on.
MarketingProfs - Smart thinking ... pass it on.
© Copyright
2008
Carl Manz
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