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dinsdag 26 februari 2008 |
Six Sneaky SEO Techniques That Will Get Web Sites Banned. There are many efficient Search Engine Optimization techniques to optimize your business's Web site, and then there are nefarious methods. These six sneaky techniques will not only ruin your reputation and get your site banned from Google, but could have legal ramifications.
6:00:03 PM 
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MarketingProfs - Smart thinking ... pass it on.
Racing Through Recession: Brand Lessons From the Daytona 500. Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona. This year, unfortunately, the economy also decided to head south.
But fear not, race fans. There is hope for the brand that doesn't want to lose ground in a slowdown. In fact, a lot the same strategies that help NASCAR drivers win on the track can help your company survive the rough recessionary road ahead.
6:00:03 PM
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MarketingProfs - Smart thinking ... pass it on.
What Social Media Marketing Is Not. Despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a bit of ambivalence, fear, and (sometimes) outright hostility directed toward social media by CMOs, CEOs, and CFOs.
All of this leads to the dreaded "we just want to stick our toe in the water, and see what this stuff is all about" and "we want to do a small, low-budget social media project and track the ROI."
6:00:02 PM
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MarketingProfs - Smart thinking ... pass it on.
The Six Cs of Permission Email Marketing, Part 2. In this second of our three-part series on the six Cs of permission email marketing, we continue to define the permission fundamentals by examining the third and fourth dimensions of permission: Clarity and Confidence.
6:00:02 PM
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MarketingProfs - Smart thinking ... pass it on.
Keeping your employess in the light.
When asked to list the most important factors for considering a job number one and two was having the right tools and the information to do the job well. Income was down the list a bit. The best selling book - First Break All the Rules - does a great job highlighting this reality.
Knowing your key strategic indicators - the things that you need to measure to determine you are on the right track to meeting your business objectives - and then routinely sharing and updating this information with your team is a terribly empowering practice. If you want buy in from your staff, make sure they know what the game is and how they can win it.
From a marketing standpoint, make sure they know where revenue comes from, profit comes from, leads come from. Make sure they can spot your ideal customer, recite your core marketing messages and play a part in crafting your advertising and pr initiatives. You don’t have to pull every employee in on every decision, but you will find tremendous benefits from holding monthly or quarterly “key indicators” training with your entire team.
A game gets really boring is you don’t know how to win!
If you really want to take this whole information sharing thought to the next level check out the Great Game of Business and the Gathering of Games. This is Jack Stack’s Open Book Management Conference. Here’s a short interview I did with Jack at the Inc 500 Awards.
4:00:58 PM
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Duct Tape Marketing Blog
Yahoo Opens Up Search Results. Third-party publishers will soon be able to create plug-ins that will change the appearance of their listing on a search results page.
8:00:05 AM
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Search Engine Watch
© Copyright
2008
Carl Manz
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