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dinsdag 11 maart 2008

Building Bridges with Your Corporate Communications Officer. A company's chief communications officer (CCO) and its chief marketing officer (CMO) play vital roles that are very different from each other but can intersect in powerful ways. By understanding what your firm's CCO does, you can gain insights into how to build a relationship that benefits not only the two of you but also your company overall.
11:44:36 PM

MarketingProfs - Smart thinking ... pass it on.

Email Etiquette—Use It, or Lose Business. What is so powerful that it could spoil your customer relationships, blemish your reputation, entangle you in a legal battle, or even put you out of work? Email is that powerful tool. To maintain control over it, you must know the rules of email etiquette.
11:44:36 PM

MarketingProfs - Smart thinking ... pass it on.

Social Networking: If You Let Them Build It, They Will Come—The Story of Best Buy's BlueShirt Nation. Here's the story of how Best Buy built an internal social-networking forum for its 140,000 employees, and how its original goal to get more information about customer likes and dislikes through the sales associates on the floor morphed into something else entirely.
11:44:35 PM

MarketingProfs - Smart thinking ... pass it on.

Blurring the Lines Between Advertising and Entertainment. Since many traditional advertising platforms are static in nature, and consumers are becoming increasingly interactive in their preferences, companies must become increasingly adept at using a mix of new interactive tools to reach their audiences. We are living in an interactive, entertainment-oriented society; let that fact guide you as you develop new marketing programs.
11:44:35 PM

MarketingProfs - Smart thinking ... pass it on.

Webware showcases great web tools.

Webware , a cnet site, that publishes coverage on all things Web 2.0, hosts a competition to spotlight 100 of the best web applications. The contest, called the Webware 100, breaks the categories up into things like audio, content, mobile, browsers and productivity.

Visit here to cast your votes. I point this out for two reasons, a couple of my favs are the lists (hint: NetBooks and Jott - go vote for them!) and I think this is a great place to learn about tools and services that you may have not as yet encountered. Webware does a nice job ongoing of uncovering new services and apps too.

11:44:33 PM

Duct Tape Marketing Blog

Small business people management.

The web app builder Zoho is doing something pretty amazing. It’s building out the complete suite of small business tools online and doing it in the face of proclamations and claims of this vision from Google and Microsoft.

They have successful built tools for online spreadsheets, documents, presentations, databases, web meetings, mail, chat and CRM. This week they announced a nifty little tool called Zoho People. The aim of this tool is to allow businesses (big and small) to move their HR and recruiting online. The basic features include an employee database with management functions, org chart, process and approval maps, and employee portal.

My guess is bookkeeping and shipping can’t be far away.

11:44:30 PM

Duct Tape Marketing Blog

Online Reputation Management Requires Cabinet War Rooms. Intense preparation helped Churchill win the war, and it can help you deal with a sudden reputation management crisis. Reacting swiftly and decisively can help minimize the damage from negative search results.
11:44:25 PM

Search Engine Watch

Highlights from the SEW Blog: March 3-7, 2008. Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
11:44:24 PM

Search Engine Watch

Google Analytics Adds Industry Benchmarking. Users who opt into the new program will be able to compare their site's performance against the rest of their industry or another industry.
11:44:22 PM

Search Engine Watch