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Saturday, November 11, 2006
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On October 27, I attended a workshop on LEED CI Workshop. One of the stories told by the instructors was about Wal-Mart. As the story goes a Wal-Mart store was built with skylights but only in part of the store. Analysis of sales data showed an unusually high sales rate for certain products. Someone noticed that those were the products under the skylights. Curiosity lead them to rearrange the store to put other products under the skylights and the increase in sales followed the lights. So the theory goes that people will quite simply spend more time in that part of the store.
On November 9, I attended the Green Brooklyn conference. Jeffrey Hollender of Seventh Generation also talked about Wal-Mart. Apparently Wal-Mart is still not green enough for Jeffrey. Seventh Generation still won't sell to Wal-Mart. But he says they are doing a lot better lately.
And now, via an advertising link on Grist Magazine's site, I find a link to Wal-Mart Watch.  The purpose of Wal-Mart Watch is to independently track the progress that Wal-Mart is making on these goals (which I have copied directly from the Wal-Mart web site.
- To Be Supplied 100% By Renewable Energy
- Existing stores 25% more efficient in 7 years
- New stores 30% more efficient in 4 years.
- To Create Zero Waste
- Have a 25% reduction in solid waste in 3 years
- All private brand packaging improved in 2 years
- To Sell Products That Sustain Our Resources &
Environment
- To have 20% supply base aligned in 3 years
- Design and support Green Company Program in China
9:58:58 AM permalink
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© Copyright
2006
Joe Biegelsen.
Last update:
12/1/2006; 1:47:00 PM.
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