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	Sunday, June 19, 2005

Happy Father's Day    (on business)   As a businessman, and at the technology arena at that, it has always been a hypercompetitive industry.  You need speed, and moreover, creativity and innovation. I have always prized those who use imagination to stand out of the crowd.... On this day when we celebrate Happy Father's Day, the advertisement of Durex Condoms stands out as one that is particularly innovative.  I have seen other blogs carry it, and numerous emails and text messages that commented on it, and thus, with imagination, they were able to get the best bang out of their marketing and advertising dollars. Simple, direct to the point, delivers the punch, creates buzz.  What an ad in today's information overloaded society should ideally be.   12:12:24 PM     comment []   trackback []