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	Tuesday, June 28, 2005

Sense and Simplicity  (techdrivenlife) I am intrigued and excited about Philips coming out with a new slogan, "Sense and Simplicity". In a special advertising feature spanning several pages, Philips make a case that simplicity should be the goal of technology, and promised that they will use all their ingenuity and expertise to deliver their brand promise to make technology as simple as the box it comes in. They created a special board called the Simplicity Advisory Board, which is tasked to help in the journey to simplicity, and I particularly like the quotes that they came out with. 'Simplicity is knowing when less is too little and more is too much. '  -- John Maeda 'Simplicity is the basis of good design. Style is not about complication and excess, but about being designed around the individual.'   -- Sara Berman 'Simplicity involves two major processes: eliminating redundant elements and integrating things to make them flow.'   --- Ken Okuyama 'Simplicity requires focusing on the similarities between entities, not the differences.'  --Gary Chang 'Simplicity means products of the best quality displaying essential elements, but without additional ornamentation or clutter.'   --   Peggy Fritzsche This is a great campaign, and I hope they will succeed.  The more simpler and affordable the technology is, the more all of us will use it.  Indeed, the most complex technologies should go to make things easier for the enduser.   3:24:29 PM     comment []   trackback []