Blogs that gives humanity to mega-corporation such as Microsoft
Writing is an act of humanity. Behind every writings, there is a human being.
The work of George Orwell tainted our imaginary. His work, 1984, let us with the impression that bureaucracy is a big inhuman monster that is alive by the force of things. In the whole story, we see the castle --the image of bureaucracy-- as a thing in itself; not an aggregation of small ones. We can't imagine that humans are working and building it: it's unbelievable.
This image, the Big Brother, follow us since. We can't see mega-corporations as human: they are all inhuman monsters. We can't believe that behind every business, there are humans being. Humans being that created them with their time and passions. Humans being that are working to make them alive.
This image is probably the result of 100 years of industrialization and his pompous formal language.
Mega-corporations need to change the situation. A good way, I think, is the one took by Microsoft. Since some years, they let their employees blog. They wrote about their passions, their families. They explain you on which Microsoft project they are working on. They explain you how these technologies work. Is there a better person than the developer of a technology to explain it to you? They write about them, about their work and their vision of things. It only can give humanity to the corporation he belong to.
These writings give humanity to Microsoft. We can have a direct contact with the wizards behind each developed softwares or services. We can talk with them. We can comment their ideas. We can know in which mood he is. We now know that mega-corporations are build by and for humans.
Behind every human creation, there are a human being with passions, fascinations, family and a history.
Business like Microsoft could just benefit from this.
Technorati Tags: [blogs] [business] [writing] [Microsoft] [human]
12:45:44 PM  [] []
|
