A failure of Brand promise

Wired: Are Brands Being Hurt By Informed Consumers?.

Wired article about the waning power of brands.  Interesting graphs on declining premiums that certain brands command.  The argument is, in part, that product information, widely disseminated on the Internet, undermines brand loyalty. [The Trademark Blog]

The decline is my opinion isn't the availability of the information, but the failure of the brand promise. Corporations expect certain beliefs about the brand without 'making it so'. How many times have we heard "Your business is important to us" only to be sent on the numerical menu merrygo around or finally get to talk to someone who doesn't understand English.

3:39:16 PM