Thursday, December 1, 2005- Apple spent $287 million on advertising in last year - how many Mac ads did you see?
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For anyone who has followed Apple in the media for any significant amount of time can attest to the fact that before the iPod, seeing a commercial from Apple was about as rare as witnessing a Bill Gates Microsoft product demo that doesn't crash at least once.
Marketwatch published a piece stating that Apple spent $287 million on advertising over the last year yet we saw just about nothing specific to the Macintosh, OS X or any of Apple's other products that were not directly the iPod. (Of course, there are exceptions in certain market segments but as a whole, it's iPod, iPod, iPod)
Despite popular belief, Apple does consistently crank out some really good, original commercials. Unfortunately most of them end up as quicktime videos on a website somewhere and you might be surprised to know that Apple actually made commercials for OSX and many of their other produces -- too bad they never saw the light of day on national television. This has frustrated Mac fans for two decades now and there is no real hope for a change in sight but at least if you are interested in them, you always know where you can find them.
- 6:31:55 PM
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