Sunday, June 12, 2005

Quick Tip - Marketing Your Web Site A few important considerations when marketing your website: Your website should be a primary element in your overall marketing plan. Think strategically, rather than tactically. Choose a domain name that is easy to remember, and easy to spell (especially if heard on the radio). Generally, shorter domain names are better, as is the standard commercial dot-com ending. Avoid the use of hyphens and numerals in the name. Use either the name of your company (if short) or your main product in composing the domain name. Your website address (URL) should be listed on all your marketing materials, such as letterhead, business cards, press releases, invoices, flyers, display ads, etc. Include it in all of your advertising. Offline media and traditional publicity methods are also important. Promotional press releases should be sent to newspapers, broadcasters, etc. Write informative articles for online and offline publications. Include your website address. This is usually done at the end of the article, where author information is mentioned. Consider starting a blog to use in conjunction with your website. Frequent postings will help develop regular readers and a sense of credibility for you and your business. Also, search engines are quick to index blog postings. 11:09:42 PM    comment []