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  Wednesday, November 09, 2005


bad blogger. oh so long since last post!

well, I am back and ready to write. actually, haven't stopped writing...most efforts have gone into articles for company web site.

so, maybe we willl never get to talking about 101 uses for blogs...too much time has past and there is much more to talk about.

first....bill and ozzie's memo. PC centric thoughts aside - the entire advertising paid web services model is really just scratching the surface.

think about all of the B:B companies in the world that probably don't have advertising on their external web site. think about how many eyes and how much money could be made by these B:Bers. and....don't forget the intranets for these B:Bers...thousands of eyes and page views that an advertiser would love to latch onto....the B:B could use the revenue stream to upgrade web sites/services or they could use it as an alternative revenue stream....

i suppose it's not one of the 101 uses of blogs, but it's something that most people aren't thinking about....i think....

9:24:40 PM    comment []

  Monday, August 29, 2005


duh!! time based blogs - anything that people rely upon for time schedules. for example; city bus schedules - in reality, schedule changes - could be blogged, especially in a podcast format. if your train/bus is running behind, the scheduling group records a message, publishes to the schedule blog, hits your RSS reader and voila, you are notified that you can expect a delay.

imagine if airlines would incorporate this strategy....instead of calling the airline to find out if Granny's flight is on time, you merely check your feedreader to determine if her flight has been delayed. no more waiting in the airport for a delayed flight.

of course, this assumes the airlines actually care about flight times, but you get the potential. #17 of the blog uses....many, many things could hang off of this use.

7:16:49 PM    comment []

  Wednesday, August 03, 2005


since dutch asked, here is a compilation of uses...

moving into a somewhat derivative mode and based on something seen from my friends at Userland - a blog that is set up to track project readiness. if you go to Scott Young's blog, you can see it. simply put, via RSS feeds from other status blogs, the readiness blog will change readiness indication from green to red to yellow depending upon the feed from another blog site. quite an inventive method to track project readiness via a blog/RSS. that's why i love blogs/RSS....if you can imagine it, it can be done via a blog. i am starting to see more and more creative examples out on the blogosphere. long time coming, but that was blog use #11
i thought it would be a really useful thing for someone to plant a bunch of thermocouplers in the ground around the area to monitor ground temperatures. i would believe that if someone did some homework, they could likely model/correlate the depth of ground freezing to the most likely time for a house pipe to burst. say, once the ground is 32 degrees or colder at a depth of 3 feet, there is a very strong probability of burst pipes in a home.


no doubt, there are plenty of variables to consider, but, if someone would take the time to measure ground temp, send the data to a blog enabled computer, then once the temp hits a certain range, the computer auto generates a warning of ground freeze. this warning is fed to a blog and all that have subscribed to the feed for that blog will get an impending freeze notification. after that, they do whatever people in the north do to prevent frozen pipes. for the restoration guys, they may put more people on call based upon the warning.....

#8 - using a podcast file in a blog setting....lots of ways to do this...couple of examples

education - what better method for a teacher to communicate with a sick or homebound child? recorded lesson for the day encoded on a MP3 file and placed on the school blog for sick/homebound children....or better yet, hospital setting...pass down information from one shift to other..."give Ms. Jones 10 cc of demerol" in a MP3 form on a nurse shift blog...instead of Ms. Jones getting 100 cc because of a handwriting mistake....


#9 - "brandwatching" on a blog....set up a "brandwatch" on Technorati, Pubsub, etc...drop the claimed watchlist into a blog page set up as an aggregator site and presto, you have a site that will house all "brandwatch" info...

#6 - let's say you live in California and earthquakes make you really nervous. all you think about is the big one that is sure to hit any day....let's assume that you can't fathom moving away from earthquakes, high taxes, high cost of living, etc., but you would sleep better at night knowing what the tectonic plates were doing. sadly, without your own sophisticated seismic equipment, you pretty much are destined to be nervous.


now, no doubt, the seismic scientists who do watch all of the earth rumblings likely have some information that gives them some clue of an impending earthquake. volcanoe watchers seem to have a pretty solid handle on impending volcanoe eruptions. i would assume the earthquake folks have a decent idea as well of seismic activity. trouble is, they don't seem to have a decent mechanism to alert anyone except via phone. enter the blog....


without too much imagination, i can envision the use of a blog to communicate unusual seismic activity to interested party's. either the scientist enters an alert message into the blog or the seismic equipment triggers an alarm that sets off a prewritten seismic alert blog post. once the post is submitted, "subscribers" are alerted via their preferred notification format. once alerted, they come to the blog for the information. seems simple enough.....this setup could work in a variety of ways and we will explore them later.


#7 - also, while perusing Blogspotting today, I came across an interesting concept called crunkies. basically, a crunkie will be a location sensitive message that shows up on someone's cell phone. nice enough, but somewhat down the road. in the near term, here's how i think a blog can perform a similar function. for reference, in the post, a restaurant was the example.


now, to me, an enterprising restaurant really needs to reach out to their customer base. they should have a blog that allows people to get to know the chef, the wait staff, the bar keeps, etc....obviously, these staff members would be the bloggers for the restaurant. now, let's suppose to have access to the blog, a customer would have to register for the blog so the restaurant now has some basic data about the person, including how they would like to be notified of blog content changes. so, this restaurant is really good at keeping up with who eats what and when. in fact, they are so good at it, they have a database on their customer's eating habits/favorites.


since this restaurant has a blog and a good customer database, they can now marry the two together to communicate special events/meals that appeal to specific customers. at this restaurant, any time a special event or menu change is created, it goes into the blog site for posting. say, for example, Scott really likes Nebraska beef and eats it almost every time he comes to the restaurant. now, this blog is very sophisticated and based upon menu descriptions - such as Nebraska beef - it knows to send out a special alert to Scott via his preferred blog notification mechanism - to his pager/phone/IM/email. the blog will also send via RSS the same message to Scott's feed reader.....Scott gets alerted that Nebraska beef is on the menu, his saliva glands go into hyperdrive and shortly, Scott shows up for an unplanned steak dinner. a perfect blend of tieing a customer database into a blog/RSS strategy.....

#4 - a riff off a great comment by BPG - big picture guy. blogs can be a terrific communication mechanism between corporations and former employees. Long term corporations (IBM, Moto,GE) could use blogs to reach out to retirees (schools/alumni for that matter) and continue to stay in contact with them. The company could elicit feedback on new programs, communicate health benefit changes (without sending out costly forms) and give people a chance to communicate with former employees. A really excellent method for a company to stay in touch with former employees.

honestly, a blog is ideal for any institution interested in continuing a dialogue with former employees, students, campers, volunteers, etc...especially, great value between an university and the alumni. quite a few university professors are using blogs for coursework...it will be a matter of time before the alumni groups pick up on it.

#5 - while in a university/corporation vein....another great avenue for a blog is as a conduit between a corporation's university relations people (recruiters) and a university. creating a conversation between corporate employees and university students could open up a much better understanding of what a company has to offer versus what a new employee is seeking. corporations could provide students with an understanding of education needs/wants and provide a glimpse into the culture of the company. a university recruiting blog could very much bring positive attention to a corporation.
5/2/2005
#3 - continuing on the communication theme....most sales calls follow a pattern....call on customer, take notes about conversation, shake hands, rush off to airport to catch next flight...depending upon length of trip/# of customers to visit, the salesperson may be carrying a laptop and may take the time to find internet access, then transpose notes into an email for delivery to a desired address list.

like many emails, maybe these get read, maybe not...more likely than not, they don't get saved into anything resembling a centralized archive of customer visit notes and likely don't get discussed in a formalized manner.

enter the customer visit blog....a blog site used to discuss and archive sales trip summaries. using either a direct blog post method or an email to blog method, the salesperson inputs the summary/actions of each customer visit. the audience of the blog would be other sales members, sales management and interested business functions. each audience member would either be auto-notified of new content via a preferred notificiation vehicle (pager, IM, SMS, email) and they would come to the site to read/discuss the summary. or, they would RSS the site for content update notification.

another innovative and more traveler friendly method to update the blog is the use of a Blackberry mail update scheme. again, via email to blog content delivery, the salesperson would simply type an email on the Blackberry, then send to the blog site. much easier than carrying a laptop around....all in all, a simple and effective method to quickly communicate and archive important information....
#2 - after a blog is installed for corp level communication emails, a company can start branching out into more sophisticated uses. i have always found it odd that a company is willing to pay money for a conference call hosting service and to pay extra for the hosting service to record the call for later playback. With a blog and simple recording equipment, a company can save a nice chunk of change. Effectively, the company will perform a "podcast" and store it on a centralized blog site. Call it a "corpcast".


As with the corp communication blog, a "corpcast" post will enable the 360 degree communication benefit. People come to the site, listen to the "corpcast", then via comments, they pose questions/views that can be responded to by the original speaker or by other listeners. often, during these corp conf calls q&a sessions are held to obtain further insights. quite often, there are very few questions. with the "corpcast" blog, people will have time to listen more carefully to the presentation and then, ask more probing questions. they get all of this for much less the cost of a conf call hosting service. not only can audio files be archived on a blog, but video files as well.

bonus material

just a few riffs that aren't quite as detailed
#12 - daycare blog - tell mommy/daddy that little joe has a fever
#13 - veterinarian blog - tell mommy/daddy that spike is finished with his ball removal and is ready to come home
#14 - mechanic blog - provide on line estimates to the customer and get instructions on proceeding with repairs
#15 - contact info blog - SMS new phone numbers etc to a contact storage blog site
#16 - doctor referral blog - instead of paging the doctor, input the patient condition...doctor blogs to take two and call him in the morning....

enough for now.....



7:45:23 PM    comment []


  Wednesday, July 06, 2005


moving into a somewhat derivative mode and based on something seen from my friends at Userland - a blog that is set up to track project readiness. if you go to Scott Young's blog, you can see it. simply put, via RSS feeds from other status blogs, the readiness blog will change readiness indication from green to red to yellow depending upon the feed from another blog site. quite an inventive method to track project readiness via a blog/RSS. that's why i love blogs/RSS....if you can imagine it, it can be done via a blog. i am starting to see more and more creative examples out on the blogosphere. long time coming, but that was blog use #11

speaking of creativity....at work, i have been asked to provide a monthly "story" for the company newsletter. while doing some research, i came across a cool blog/podcast about wine. if you like wine and want to learn more, be sure to visit - Graperadio. It appears to be a very well done site with excellent content about wine. check it out......

10:46:11 PM    comment []

  Wednesday, June 15, 2005


yes, i am still around....just haven't been in the blogging mood. have been getting scuba cert'd over the past few weeks and that cuts into my time. now finished with that and will resume my blog stuff....

not much to report...just wanted to hit the key board for a couple of minutes.

11:24:41 PM    comment []

  Wednesday, May 18, 2005


more on the quake feed....this is really the tip of the iceberg for what can be provided as a public service. volcanic activity, forest fires, traffic alerts, dangerous weather alerts.....speaking of weather, a couple of weeks back, i dropped a comment on one of my favorite blogs - The Community Engine - from Bud Gibson, a professor at U of M in Ann Arbor. Bud is really pushing the blogging envelope in a university environment and is using a blog with a group of students to teach them how to use blogs to assist a business.

The business they are assisting is a water damage restoration service in Ann Arbor. see, in Michigan, it gets really cold and pipes burst in houses....water damage quickly ensues. now, in my comment, i thought it would be a really useful thing for someone to plant a bunch of thermocouplers in the ground around the area to monitor ground temperatures. i would believe that if someone did some homework, they could likely model/correlate the depth of ground freezing to the most likely time for a house pipe to burst. say, once the ground is 32 degrees or colder at a depth of 3 feet, there is a very strong probability of burst pipes in a home.

no doubt, there are plenty of variables to consider, but, if someone would take the time to measure ground temp, send the data to a blog enabled computer, then once the temp hits a certain range, the computer auto generates a warning of ground freeze. this warning is fed to a blog and all that have subscribed to the feed for that blog will get an impending freeze notification. after that, they do whatever people in the north do to prevent frozen pipes. for the restoration guys, they may put more people on call based upon the warning.....

now, i could get all theoretical and innovative, but will just stop at this. the point is; blogs and RSS can be used for so many things. seeing the USGS alert system going into effect really solidifies my belief in this tool/concept. that's why i am doing the 101 uses for a blog...to help illustrate what is possible and hopefully, encourage others to think along the same lines....the above freeze early warning system is blog use #10.

11:24:16 PM    comment []

Man, am I prescient or what?? Without any prior knowledge, I correctly indicated that via a blog/RSS, people would have the ability to receive live early warning information about earthquakes. Check out this site - U.S. Geological Survey

Now, go look at my post about blog use #6. It's right there!! Know doubt the USGS guys had already thought about this, but it appears great mind think alike.

7:22:07 PM    comment []

  Thursday, May 12, 2005


#8 - using a podcast file in a blog setting....lots of ways to do this...couple of examples
education - what better method for a teacher to communicate with a sick or homebound child? recorded lesson for the day encoded on a MP3 file and placed on the school blog for sick/homebound children....or better yet, hospital setting...pass down information from one shift to other..."give Ms. Jones 10 cc of demerol" in a MP3 form on a nurse shift blog...instead of Ms. Jones getting 100 cc because of a handwriting mistake....

#9 - "brandwatching" on a blog....set up a "brandwatch" on Technorati, Pubsub, etc...drop the claimed watchlist into a blog page set up as an aggregator site and presto, you have a site that will house all "brandwatch" info...

11:35:02 PM    comment []


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