Tuesday, March 22, 2005Does Your Brand Stink? In a Good Way?
Martin Lindstrom writes about Crayola over at Fast Company Now about Crayola. Aware that the smell of a box of waxy Crayola crayons is a powerful brand statement that instantly connects adults to their own childhood, Crayola has patented the smell of the crayons as the enter the market in China. Crayola hope it will deter the infamous Chinese copycat manufacturers.
Good luck with that.
Technorati Tags: crayola, china+marketing, china+business, marketing
- Posted by James Nash - 11:54:55 PM - Comment? Rules: Criticize ideas? Yes. Criticize people for holding those ideas? No. []
