eLearning / Knowledge

Download your ipodder software here and install this little sucker.

I am going to establish podcasts on this site so you can listen to my wild ranting to companies in China about change, marketing and the news de jour. The podcasts will be in English AND Chinese. Good for you to practice your English language skills (for the Chinese readers of this blog) AND get some cool new ideas!! You lucky people!!

- Posted by James Nash - 1:58:37 PM - Comment? Rules: Criticize ideas? Yes. Criticize people for holding those ideas? No. []

Think of all the things you might have to unlearn, even in the course of a year:

* Unlearn what your target market is (because it just changed).

* Unlearn the way you advertise and market (because your market just got a lot smarter).

* Unlearn the way you approach your brand (because it's no longer within your control).

* Unlearn the way you teach (because learners need to unlearn and learn simultaneously)

* Unlearn the way you treat your employees (because before you know it, that "meets expectations" review might come back to haunt you on a blog ; )

* Unlearn the technology you use (self-explanatory... we're all living this one)

* Unlearn the methodology you use

* Unlearn the designs you use

* Unlearn the words you use to describe your business

- Posted by James Nash - 1:11:40 PM - Comment? Rules: Criticize ideas? Yes. Criticize people for holding those ideas? No. []