China retailers - Customer?? God?? Your mouth is moving but all I hear is Blah Blah Blah Blah
Absolutely sick of it. When will I learn not to expect a shred of decency from the people I chose to spend my money with?
This stuff is SOOOOOOO goddammed simple its scary.....
Retailers here love to talk for hours about the "customer" . "The customer is God" (God? thats a bit far, but this is what they do, in fact say) the customer blah blah blah. As with many things here, there is a Pacific ocean of talk and very little action - the customer thing is a great example. Years of propoganda from the government has created many managers who believe that if you are to manage or "lead" anything then words are the tool to do it with. Fine, but they forgot about the action bit that words are supposed to drive. This has led to an enormous number of businesses here that actually run thier business by talking complete crap to each other, thier employees and customers, everyone! Result? nobody trusts each other about anything anywhere. Fewer and fewer people want to buy anything from Chinese companies because they simply lie. In short, they act as if thier employees and customers are in fact, completely stupid. Very few "business" people get this at all and disply an almost total ignorance of human nature to an almost magical degree. This is quite scary.
Chinese retailers have an especially bad case of self delusion and are in great need of a HUGE collective God fearing foot up the rear end of the morons who blabber on endlessly about "serving the customer" until thier heads are going to violently explode with the amount of BS they spew forth.
For example, at every supermarket I know of (bar one that I know of - Ginwa department store: GREAT store it is too) there are security guards to ensure you do not enter a supermarket with a bag - obviously, they assume you are all thieves and will steal thier stuff.
At every exit, there is a security guard that stops every customer who has brought something, checks the recipt against the contents of the bag and then marks it. You are then free to go.
This happens at many many stores - not just supermarkets; bookstores and clothing shops have simaler policies - the assumption that the people that come into thier establishment are likely to steal given half a chance. The customer is God BUT the customer is also a thief given half a chance.
Obviously, the "security" guy serves no purpose whatsoever except to get in peoples way and make the PRESENCE OF THE MANAGEMENT felt on any customer who may be thinking of stealing anything. It has not occured to any of the almost unbelieveably stupid fools who drive this ridiculous behaviour that anyone stealing things from thier shop would not be so entirely dumb as to put thier stolen items into the shops carrier bags as they exit the building. The guards only ever check the company plastic bags. You can only get these bags at the checkout. Erm...hellooooo?
One company: NMart, even has a "helpful" sign informing customers that they must check all bags upon exit as part of thier customer care scheme - they want to make sure that you haven't forgotton anything. What a bunch of assholes. I have happily watched the business disintegrate over the last three months and they are closing down shortly. Hurrah!!!
Why dont you guys stop talking BS and start doing something like treating your customers with a bit of respect and developing systems that drive good service instead of devising new ways of patronising your customers. May your companies rapidly dissapear and the incompetent self serving, delusional morons running them dissapear with it. Amen to that.
Technorati Tags: China, china+marketing, china+business, madness
The Cluetrain Manifesto

Yeah yeah, some of you may think its a little bit late - but most who need to read (I mean UNDERSTAND!!) this are oblivious to its existence. I have argued for a long time now that business's should quit behaving like businesses and start behaving like a group of human beings. The sooner a business emerges from behind an expanded concept of "professionalism" delivering its cleaned up "mission statements", marketing brochure, and your-call-is-important-to-us busy signal. the better: Same old tone, same old lies same old bullshit. Its about time business grew up and did something genuine...Click here for more...
Technorati Tags: china, china+business, china+marketing, cluetrain

