Podcasting: English / Chinese call to action!
Download your ipodder software here and install this little sucker.
I am going to establish podcasts on this site so you can listen to my wild ranting to companies in China about change, marketing and the news de jour. The podcasts will be in English AND Chinese. Good for you to practice your English language skills (for the Chinese readers of this blog) AND get some cool new ideas!! You lucky people!!
Technorati Tags: ipodder, China+business, podcast, china
F*** the rules! (click to download: .pdf 16k)
Download this! Chinese innovation (huh?) is snuffed out, drowned (murdered) at as young an age as possible (read school) and then kept locked away in the heads of the gifted for fear of being different – gotta follow the rules!! Or the company will descend into chaos! (INSTABILITY!!) Can’t have people think for themselves, (INSTABILITY and INSUBORDINATION!!). Gotta follow the rules, don’t stick out, don’t be different, don’t do anything new, wait until it is PROVEN (obviously, by someone else first - duh!), don’t change the status quo and rock the boat!
PROBLEM: Quality in
PROBLEM: Chinese brands getting BATTERED
PROBLEM: Brain drain from big Chinese companies
REACTION > MORE CONTROL!!! GOTTA CONTROL EVERYTHING THEN QUALITY WILL GO UP / CUSTOMERS WILL BELIEVE US / YADDA YADDA!!
"I believe that The Rules are the leading cause of crap products, frustrated users, and unhappy relationships. I'm not talking about all rules and standards of course, just the largely-unstated-but-blindly-accepted ones that:
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Never made sense.
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No longer make sense.
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Make sense, but only in a different context."
This little .pdf is great. In fact, I am going to translate this into Chinese and throw it around in some of our seminars. I'll let you know how it goes. Thank you Dave and Passionate!
Technorati Tags: elearning,, china,, marketing,, china+business
The future is not in learning...
Think of all the things you might have to unlearn, even in the course of a year:
* Unlearn what your target market is (because it just changed).
* Unlearn the way you advertise and market (because your market just got a lot smarter).
* Unlearn the way you approach your brand (because it's no longer within your control).
* Unlearn the way you teach (because learners need to unlearn and learn simultaneously)
* Unlearn the way you treat your employees (because before you know it, that "meets expectations" review might come back to haunt you on a blog ; )
* Unlearn the technology you use (self-explanatory... we're all living this one)
* Unlearn the methodology you use
* Unlearn the designs you use
* Unlearn the words you use to describe your business
Technorati Tags: learning,, elearning,, china+business

