Wednesday, April 06, 2005

Well, Robert Scoble made some (albeit brief) comments about an ad agency being hired to produce a client's blog.  Not sure why, but a client that is going to do that - IMHO - doesn't seem to get the heart of blogging.  It needs to be sincere.  These examples are just further proof that client's often do not understand their own brand or their brand potential.  Ironic that many agencies who represent them do get it.  What's the deal with the gap between the two? 10:35:24 AM    comment []