In an effort to not say things without importance (according to me), this blog will be limited to addressing things that I think are relevant. If you disagree, that's okay - - - it's my blog. Go get your own. : )
I found a guy on Scoble's blog who has created his own version of what he thinks the next Nike ad should be based on Tiger Woods' performance at the Masters this weekend. Okay, so he didn't have the Nike logo on at the end of the spot and the editing can be executed a bit cleaner - but that is not the point. He is making an effort to get his ideas out there in an organic way. I believe it is his effort (and that of so many other small to mid-size firms like ours) that will ultimately be the driving force of competition against the big agencies.
It's amazine what a computer, a little software and a creative mind can create.
What does this ad being created and distributed like this say about the small firms vs. the big firms?
9:06:41 AM 
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