I read a story this morning about George Soros' Phoenix Group project. The upshot of the story, it seems, is that George is trying to create some high-level funding & thinking to combat conservatives, voting, etc. My personal politics will not influence my thoughts on this matter one way or the other.
By taking the approach that he appears to be taking, Mr. Soros doesn't seem to realize that what he's trying to do is change people's opinions by spending ad dollars. It's like he is trying to strategize a way to force people to no longer like the color like the color red - the color blue is the right color for you to like (all political inferences unintended there).
I think Seth Godin addressed this type of marketing in his blog once. Company X (a lock manufacturer) tries to beat consumers over the head with the message "we make the best locks in the world". The problem is that people kept having their locks broken and the story made the press. In spite of the negative coverage, Company X kept hammering out the same message "we make the best locks in the world". Eventually Company X will go away because no one is interested in something that doesn't work. The same is entirely likely with what Mr. Soros aims to accomplish with his "Phoenix Group".
George, sometimes you can influence opinions on things - but you can't change people's mindsets, personal convictions, etc. by spending more money on advertising your message. Taking hard, opposing positions with Coke vs. Pepsi is funny. With politics being tied so close to personal beliefs - it's just polarizing. You obviously don't get that.
10:24:50 AM 
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