I'm not even going to self-edit this entry. My bone of contention tonight is with Jeep. They ran ads tonight on TBS for the Grand Cherokee. The closer on the ad is that they're giving away an iPod with the purchase of the vehicle. WEAK! The big incentive is a toy with a retail value of a mere $99 in exchange for the purchase of a $30,000 sport utility vehicle. In reality, I'm sure Jeep didn't pay half the retail value on the iPods. Yet we, the consumer, are supposed to be enamored enough by this 'stellar' offer that we will change our mind from whatever other SUV we were going to buy and flip to a Jeep Grand Cherokee now. WHAT?!?!?
This is exactly the problem with big companies not truly understanding their brand or their consumer.
If Jeep really wanted to tap the iPod audience - and impress them enough to buy a Grand Cherokee - include 10,000 of the most popular songs of all time already on the iPod with the purchase. Now that...would impress someone.
To the folks responsible for Jeep's marketing...learn how to truly add value to your client base. In the process, you might even learn how to impress them.
1:06:44 AM 
|
