Social Marketing in the News
Call for Family Violence Campaign
The Families Commission is calling for a public awareness campaign to combat "frightening" domestic violence rates.
Families Commissioner Rajen Prasad told a domestic violence conference in Auckland yesterday that attitudes could be changed, in a similar way to the hardening of attitudes against drink-driving and speeding.
Professor Donovan, a social marketing expert who helped to introduce a recent domestic violence campaign in Australia, said the 1993 campaign It's not just a domestic, by New Zealand Police, was one of the world's most successful, winning the New York Festival's gold medal for public service, as well as local awards. It included documentaries with victims' stories, TV advertisements and a phone hotline and coincided with a big change in police handling of family violence. After the campaign, prosecutions doubled, 50 per cent more men sought counselling and the number of women killed by their partners fell by 30 per cent.
UConn Wins Grant to Expand Latino Health Outreach, Education
As a result, the new center will adapt Hartford Hospital's existing diabetes peer counseling program, called Amigos en Salud, or Friends in Health. It will offer an in-home support component and conduct studies to evaluate the effectiveness of home-based counseling on inner-city Hispanics with Type 2 diabetes. The center's first major conference next summer will focus on Type 2 diabetes.
The center will continue its decade-old community- and research-based nutrition education program that Perez-Escamilla has directed in Hartford in collaboration with Hartford Hospital and the Hispanic Health Council. Among the programs offered are puppet shows that teach children about proper nutrition, health and nutrition social marketing campaigns and peer counseling programs to promote breast feeding and diabetes prevention.
U.S. Bird Flu Mission to Southeast Asia Strengthens Cooperation
US AID administrator Andrew Natsios announced a new initiative to combat a potential avain flu epidemic. A communications and public education campaign that Natsios calls “Social Marketing” will be designed to educate the public in terms of what bird flu warning signs to look for, and how to report in each of the [affected] countries what they see.
Photography Exhibit ‘Journey to America’ Opens
The YWCA of Tulsa has a photography exhibit on display titled “Journey to America,” celebrating the many immigrants who call Tulsa their home.
“We are pleased to have this powerful, visual way of expressing the YWCA mission of elimination of racism,” says YWCA Executive Director Dixie Reppe. The YWCA “Journey To America” is the beginning of a social marketing program designed to remind the community that “Everyone has an immigration story.”
Watchdog Group Says Planned Parenthood Admits to "Marketing" Abortion
A Planned Parenthood watchdog group says an article written by a top Planned Parenthood executive has the national abortion business admitting that it is engaging in "social marketing" of abortion and sex.
Douglas Scott, president of Life Decisions International (LDI), points to an article titled "Social Marketing for Sexual Health," written by Michael McGee, vice president of the Planned Parenthood Federation of America's (PPFA) education and social marketing group.
"We have 'sold' the public on the notion that individuals have the right to decide when and whether they want to have children," McGee admits. "Even before the term was coined, we were doing social marketing."
"What was once almost universally recognized as bad, Planned Parenthood has turned into a product and convinced people it is good," Scott explained. "And not only is the product good, it is essential. PPFA's success has made the group one of the wealthiest so-called nonprofits in the world."
Scott urges pro-life advocates to get involved to counter this tactic.
Planned Parenthood Continues 'Social Marketing' says Life Decisions International
Douglas R. Scott, president of Life Decisions International (LDI), today blasted Planned Parenthood for its ongoing efforts to "morally bankrupt" society. "Planned Parenthood's hierarchy has confessed to being involved in social engineering," Scott said. "When an empire that is rapidly approaching $1 billion in annual revenue openly employs a person responsible for 'education and social marketing,' every person of good will should take notice and speak out. Every man, woman and child is a potential victim. Planned Parenthood wants to remake society in its own image."
"Pro-family Americans have a clear choice," Scott said. "We can sit by and let the Planned Parenthood philosophy flood our society or we can help repair the damage already done. Not only should we choose to repair the damage, we need to strengthen society so it can resist Planned Parenthood. We don't want to just stop the deadly philosophy; we want to see it retreat. There is no room for excuses; no time for complacency. Let's not give our children up to today's Moloch."
Also visit On Social Marketing and Social Change: A new source of news and commentary
9:25:37 AM 
|
