If you use an external online tracking service to track your return on investment, you share your revenue and traffic information with another company. You tell that company exactly how much you earn, which products you sell and when you sell them.
There is no reason why you should share that information with another company that might also be used by your competitors!
If you use the tracking solution of a company that also takes your advertising dollars, you should ask yourself if it makes sense to tell that company how much you earn. It's likely that they will adjust the advertising prices accordingly.
If you see a free tracking service, ask yourself why that service is free. There is no such thing as free lunch. If a service is offered for "free", you have to pay for it by sharing your confidential information. Many companies have a high interest in your confidential data.
You wouldn't share your exact sales figures with other companies in the real world. There is no reason why should do so on the Internet.
AxROI is a tracking program that runs on your own web server. That means that you don't share any information with any other party. All information remains password protected on your server and only you have access to that information. With AxROI, your revenue information remains private!
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