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Thursday, June 16, 2005 |
I think a lot about how technology impacts my business and my life.
When I was in graduate school, I thought for sure that I wanted to be a
technology analyst or tech consultant who would swoop into an office,
explain the virtues of some ERP system and then implement it to the
tune of total efficiency. Oh, how my ideas have changed. I still love
technology, but I am content to know that it is messy, has bugs and is
always a little bit broken.
Now, in a small marketing agency, I'm an evangelist for the messy
technology among some pretty traditional clients: community colleges,
public schools, non-profits. They haven't quite adopted things like
blogs or highly interactive websites, but they're getting there. Why?
Because the technology of today is communal and personal. It doesn't
purport to have all the answers; it just gets people talking -
overcoming inertia and being open to ambiguity. This is the first step
for me to get excited about my ideas and my clients' ideas - we're not
100% sure that everything will be perfect, but at least we know that
we're going to engage the audience and be passionate about our purpose.
9:27:10 PM 
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© Copyright 2006 David Kluskiewicz.
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| May Jul |
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