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Thursday, September 08, 2005 |
With so much blog content, one has to wonder. If all this content is
free, how valuable can it be. You get what you pay for, right? But
then, authors like Seth Godin start publishing free books. Nothing huge, but definitely content that at least a couple thousand of us would buy. So why give it away?
I have some ideas:
- When you give away something that you're competitors charge for,
it looks like you have nothing to lose. In fact it might make people
think, "if he gives this away, he must only charge for the really good
stuff."
- As Americans we're feeling uber-confident about high value work.
After all, most of us know there's not going to be any money in
assembling widgets, or providing commodity type professional services,
from law to accounting to marketing to teaching. We might as well shake
out all the commodities and soon-to-be commodities. Who knows? We might
uncover something we overlooked.
Either way, the idea sharing helps infinitely better than the canned
content of the past. How many people do you know that created value by
reading Steven Covey?
12:01:13 AM 
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© Copyright 2006 David Kluskiewicz.
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