Pricing Reputation 7.6 percent if you have an established identity on eBay. According to a study by researchers at several universities, sellers with a lot of positive ratings from other eBayers (for example, I have 148 ratings from other people on the service), even if they'd been dinged a few times, got higher prices than those with no established track record. Thanks for the link to Howard Rheingold. [RatcliffeBlog: Business, Technology & Investing]
What this study couldn't possibly capture is when negative reputation ratings result in blacklisting. All credit ratings and credit risks have a market price impact (I've said it before, I'll say it again: reputation = credit), but at a certain point when risk of default is too high and the market is not intermediated, counterparties will not be able to participate in the market.
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