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Friday, January 24, 2003
 

Corporate Moblogging

Phil Wolff [a klog apart] has some great thoughts on the corporate applications of Moblogging:

  1. Part 1 of this look at moblogging is a shallow survey of the possible.
  2. Where klogging meets moblogging 2. -- The deeper effects will come when it changes how people think about memory, privacy, co-working, and place. 

Moblogging has the potential easily capture contextualized data.  It may even enhance the value of personal interaction to eclipse costs of deploying people.  This could be as simple as the decision to buy a conference's educational materials vs. send someone to experience the conference and contextualize it. 

Or in the grander scheme unbundle the call center.  There service is a commodity, supported at the cost of $65 per hour per employee, to the detriment of satisfaction. A portion of support could be unbundled and armed with Moblogging and other tools -- and redistributed to the field.  The value of knowledge gained, beyond customer and employee satisfaction benefits, could justify the otherwise extravegance of actually providing help.


5:57:05 PM    comment []


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