The Web Credibility Project: Guidelines - Stanford University. Reading Spartaneity drew my attention back to Stanford'sWeb Credibility Project where you can read detailed explanations of and research behind these guidelines:
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Most of these seem to boil down to (a) showing the human beings behind the site, and (b) taking your site seriously and demonstrating your commitment to its quality. [Radio Free Blogistan]
- Make it easy to verify the accuracy of the information on your site.
- Show that there's a real organization behind your site. Showing that your web site is for a legitimate organization will boost the site's credibility.
- Highlight the expertise in your organization and in the content and services you provide.
- Show that honest and trustworthy people stand behind your site.
- Make it easy to contact you.
- Design your site so it looks professional (or is appropriate for your purpose).
- Make your site easy to use — and useful.
- Update your site's content often (at least show it's been reviewed recently).
- Use restraint with any promotional content (e.g., ads, offers).
- Avoid errors of all types, no matter how small they seem.
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8:22:24 PM #

Banned Book Week..
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[a klog apart]Whoever would overthrow the liberty of a nation must begin by subduing the freeness of speech.
[~] Benjamin Franklin
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