Scott is so right. Today's small and medium businesses are so entrenched with whatever business management software they use that getting them to embrace the change to a better application is like sewing a button on a poached egg!
Marketing 101: How Do I Get People to Change Platforms, Parts 1 and 2. The single hardest marketing pitch in all of computing, both hardware and software, is this: Please Mr. Customer, Change Your Platform to My New Thing!
There is just nothing harder. This article will tackle this non-trivial (that's semi sarcastic computer geek speak for "wicked hard") problem from a theoretical basis and then, in a follow up piece, with a real world example -- Drupal. [The FuzzyBlog!]
