Tuesday, November 18, 2003

KFC's "Healthful Fried Chicken" Reaction to KFC's latest advertising campaign has been swift. I just saw the primetime TV ad in the last two days, where KFC claimed their fried (FRIED!) chicken was a good source of protein. The disclaimers at the bottom of the screen were thick, concerning cholesteral, fat, etc. I was shocked... Apparently, so were a lot of other people: KFC PULLS CONTROVERSIAL HEALTH-CLAIM CHICKEN ADS FTC Responds to Formal Complaint of Deceptive Advertising Nov. 18, 2003 CHICAGO (AdAge.com) -- As the Federal Trade Commission responds to a complaint that KFC ads currently on the air are deceptive, the chicken chain today instructed its local and national agencies to immediately discontinue the spots "for brand protection reasons," according to executives close to the situation. See full story at http://www.adage.com/news.cms?newsId=39220 -- Kate MacArthur. (The Internet appears to be down, so I can't find any reference links at the moment...) 3:52:34 PM    trackback []