Monday, January 19, 2004 | |
Book Review - The Tipping Point The book "The Tipping Point", by Malcolm Gladwell, has been out for a while. I just finished reading it, took me about a week... ah, the benefits of no more school! Here's some notes. Gladwell tries to describe the tipping point mechanisms of social epidemics, such as word-of-mouth marketing, fashion fads, and crime waves. As he sees it, there are basically four rules to social epidemics:
As with most books, these are interesting points to ponder. His case study on teen smoking didn't quite connect for me, though, and was poorly related to a teen suicide epidemic in the remote island nation of Micronesia. In his after-word, he addresses this ill-formed comparison, and makes a stronger identification of the rash of Columbine-like incidents in schools across the U.S. (It seems to me that the Law of the Few and the Stickiness Factor have little influence on this epidemic, and that we must focus our attention on the broken windows.)
Gladwell also addresses the impact that the Internet has, with all its new communications channels, on social epidemics. His argument is that many of these channels are being overloaded, and once again, we must resort to personal connections in order to filter useful and wanted information. I think we're seeing this now with the faltering of email under the burden of spam, and perhaps with the rise of weblogs as personal broadcasts.
Finally, Gladwell offers a very compelling case study. A nurse in San Diego wanted to spread the word about diabetes, but found traditional forums lacking. So, she turned to beauty salons. She took the beauticians, who are often natural connectors, and turned them into mavens. She also seized on the captive environment of a beauty salon, where women spend anywhere from 2 to 8 hours at a time.
All in all, a good read. The key takeaway for me is that an epidemic doesn't need to follow all of these laws to spread, but rather, focusing on any one of these laws can have a significant impact on the rise or fall of an epidemic. (I'm also reading Electric Meme and Crossing the Chasm... I suspect there's going to be a lot of overlap here :-) 11:13:47 PM trackback []         |
Creative Class - flocking elsewhere? This one is for Paulette:
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Happy Birthday to-MeMy birthday is on Friday (no, I am not saying which one...after the 40th, I started striving to mentally obliterate the ever-rising numbers...now I am old enough that my memory is going, anyway.) Already, this birthday is shaping up to be better than las [Susan Mernit's Blog: Navigating the Info Jungle] (Sung to the tune of Bill Murray impersonating Marolyn Monroe) |
Early word of Sprint's new video phoneNo photos, but Sprint PCS Info has some details on the Samsung A700, which they think might be the first Sprint phone to allow video... [Gizmodo] I've been exploring the world of blogblogging for the last month or so, since I got my Treo 600 and started snapping pictures of my son for his grandparents. I can definitely imagine moving from capturing single images to short video snippets and posting them online. The upload process will need to be asynchronous... in fact, multimedia phones will need to be much better customized for moblogging than they currently are. It will be interesting to see how the A700 does on this point. 10:02:28 PM trackback []         |
US Senator calls for P2P Summit This could be very interesting. BoingBoing pal John Parres says:[Boing Boing] 3:27:04 PM trackback []         |
Esther Dyson, queen of comedy The echos of WishClick reverberate:
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Powers of 10 and the Universal View Interesting Java applet that shows you a view of the universe at scales ranging from 10 ^ 23 (10 million light years) to 10 ^ -16 (100 attometers). 2:54:35 PM trackback []         |