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  Monday 18 July 2005
Cell Phones and Face-Reading: Gladwell, Take 2

A recent study reaffirmed several previous ones, in noting the danger of driving while talking on a cell phone, and in showing that "hands-free" makes *no* measurable difference.

Here's a bit of a dialog from a mailing list in which I participate.

One participant said "I had to dismiss it out of hand. FOUR times more likely? And handsfreee makes no difference? That goes against common sense."

Common sense is neither common, nor always sensible.

"... Could be true, but I suspect that they have no repeatable tests and no hard data."

Yep, this particular study may have been flawed. But do a simple search for, say, studies "hands-free" cell phones and you'll uncover at least five previous studies that came to the same conclusion. (I.e., they have all concluded that hands-free-ness makes little difference -- talking on a cell phone leads to crashing more often.)

Could be that all of these studies are flawed, but Occam's razor suggests that maybe they've uncovered a grain of truth that surprises our "common" "sense".

As for me, I don't even own a cell phone, so I'm naturally biased to believe that THEY ARE UTTERLY EVIL AND ARE USED WHILE DRIVING ONLY BY THE MOST EVIL OF DELIBERATE CAR-CRASHERS.

Ahem.

Speculation: I think that it is somewhat as another participant suggested ...

"I really do believe that talking on the phone is more distracting than talking to a real live person next to you, but not extraordinarily more so."

... but much worse -- I do believe that it is extraordinarily more distracting, for the reasons outlined below.

"My contention is that the extra effort to visualize the other person and to get their meaning without the standard visual clues absorbs some of our power to otherwise attend the road.

I suggest that it is the fact of having an audio-only conversation with a person who is not there that is the main cause of the loss of attention that leads to the increased wreck rate. And that there is a third, very important component of a conversation -- the emotional factor -- that is only dimly seen when your only channel is audio, and that those of us who work in analytical engineering-type professions tend to ignore.

I'm sure many of you have read "The Tipping Point" and "Blink". Think about the chapters that cover "face-reading", the sections that show evidence (1) that our facial expressions can sometimes *cause* us to feel the corresponding emotion, and (2) that we typically mimic the rhythms and moods of those with whom we converse (face-to-face). So when our close friend is talking with us and feeling a great sorrow, our mimicking of their expression causes us to feel a similar emotion, which we then either simply share, or translate into a complementary emotion, like compassion or sympathy.

I don't think Gladwell mentioned it, but there is a plausible reason for us to have evolved that unexpected trait: before we had any audible "language as we know it", this kind of communication allowed groups of humans to communicate fear or friendship or trust or hatred or attraction or love and to be able to see whether such emotions are shared. Even after language was invented, there remains a wealth of info communicated by a glance, an upturned eyebrow, a scowl, a grimace, or the simple wearing of a big round red nose.

My suspicion is that we are evolutionarily hard-wired to *always* expect to be able to make that kind of deep connection with our conversational group, and that this is the reason that the lack of those visual clues is more distracting than most of us realize.

-- Cell-less in Seattle ... or, uh, Santa Cruz

PS, in case you couldn't tell, the actual facts are that I just don't like talking on the telephone.
10:23:49 PM   comment/     



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